Marketing Basics
What is marketing?
Understanding people & communicating value to encourage a desired response.
What is a target audience?
Specific group of people a marketing message is designed to reach.
T or F: A brand is simply a company's logo.
False.
What is persuasion?
Influencing someone to think, feel or act in a certain way.
What is strategy?
The plan behind marketing.
What is the difference between marketing and advertising?
Advertising is one form of marketing. Marketing is the broader/bigger process.
A company sells glittery notebooks designed specifically for middle school girls. Who is the target audience?
Middle school girls.
What is a brand? (explain it, don't say a specific one)
The identity, reputation, personality, values & experiences people associate with the company or product.
What is influence?
The ability to affect someone's thoughts, feelings, decisions or actions.
What does CTA stand for for?
Call to Action
What is the difference between advertising and selling?
Advertising promotes something; selling helps someone make the decision to purchase.
A parent buys a video game for their 12-year old child. Who is the buyer? Who is the consumer?
The parent is the buyer. The child using the game is the consumer.
What is the difference between a feature and value?
A feature: what a product has or does. Value: why that feature matters & makes you care about the product.
Which is more ethical(truthful, honest)? A: "Buy this product or you'll be a failure." B: "Here are three reasons this product may be helpful for you."
B: It gives reasons without using an unfair threat or manipulation.
Name 3 examples of marketing content.
photos, videos, reels, tiktoks, graphics, captions, blogs, podcasts, emails, websites, etc.
A company researches teens who love basketball, creates a campaign for them & promotes its shoes. What are the teenagers to the company in this scenerio?
Target audience
Why would a marketer want to know their target audience before creating an advertisement?
So they can create a message, content, social media choice, and call to action to grab specific audiences attention.
A backpack ad says "This backpack has a waterproof bottom." What is the feature? What could be the value?
Feature: waterproof bottom. Value: things stay dry if backpack gets wet
What is the difference between persuasion and manipulation?
Persuasion: influence one through truthful reasons & allowing them to make a choice. Manipulation: uses unfair/untruthful reasons.
Name one quality that should be used in Christian marketing.
Truth, honesty, integrity, respect, responsibility, service, excellence
Why does ethical (truthful) marketing matter?
Platform or content? Tiktok Video
Content
Logo or brand? What people think and feel about company.
Brand.
Ethical or Unethical? "This product will 100% make you popular!"
Unethical/misleading if the claim cannot be supported making it untruthful/dishonest.
Which is a CTA? A:"Our school was founded in 1995." B: "Our school colors are red and blue." C: "Register today!" D: "Our team won last Friday."
C. "Register Today!"