Design Process
Age, Ethnicity, Location, Education Level, Religion, Occupation, Income Level, etc.
What is CMYK? For double points is it used primarily for screens or printing?
Cyan, Magenta, Yellow, and Key. Printing.
In your own words, what does italicized look like?
Slanted slightly to the right.
What do I press on my keyboard to undo in Adobe Illustrator?
Command and Z.
What is the selection tool called in Adobe Photoshop? For double points what is the art board called?
The move tool. The canvas.
What are the two types of balance? For double points explain their difference.
Symmetrical and Asymmetrical Balance
Two colors on the opposite sides of the color wheel.
In your own words, what is a sans serif font? Double points to give an example somewhere in the class.
Fonts without the fancy strokes called "serifs".
What are all vector graphics made up of? Double points if you can remember all three parts.
Anchors, paths (or curves), and handles.
What are all raster images made up of?
Pixels!!!
What are the two different types of shapes? For double points name a shape and which category it falls under.
Organic and Geometric
What is an analogous color scheme?
Three-ish colors next to each other on the color wheel.
What is a script font?
Cursive.
What are all curves in vector graphics called?
Bezier Curves.
Which resolution is considered high and which resolution is considered low?
300 ppi for high, 72 ppi for low.
Describe the difference between positive and negative space.
If I have a bit depth of 8, how many shades of grey can I display and record?
256 shades. Remember 2^8.
What are three examples of font families?
Times, Arial, Myriad Pro, etc. They are the widest category of fonts that encompass different styles and point sizes.
What does stroke refer to on a shape or font?
The border around the inside of the shape.
What is the official name of a transparent background? For double points which file type allows us to keep a transparent background?
An alpha channel; PNG, PSD and TIFF.
In your own words, what is hierarchy and what are three ways of achieving it?
Making something stand out. Color, size, font, placement, etc.
How are value and saturation different?
Value is how light or dark a color is from white to black, saturation is how intense a color is.
What is leading and what is tracking?
The space between lines and the space between letters.
Name three vector file types.
AI, EPS, PDF, and SVG.
Name three raster file types.
JPEG, PNG, PSD, GIF, TIFF, etc.