Digital Comm. and Citizenship
The specific group of people a media creator intends to reach and inform, persuade, or entertain.
What is the target audience?
Inaccurate, false, or misleading content spread regardless of an intent to deceive.
What is misinformation?
The art and technique of arranging text, including font selection, sizing, and spacing, to make written language legible and appealing.
What is typography?
This rhetorical appeal relies on logic, statistics, facts, and structured reasoning to persuade an audience.
What is logos?
The legal protection granted to creators over their original physical or digital works, preventing unauthorized copying or distribution.
What is copyright?
The practice of navigating, creating, and interacting in the online world safely, ethically, and responsibly.
What is digital citizenship?
A slant, preference, or inclination toward a particular perspective that prevents neutral or objective reporting.
What is bias?
The arrangement and visual structure of text, images, and white space on a page or screen.
What is composition (or layout)?
Advertisements that attempt to provoke fear, joy, sympathy, or nostalgia are leveraging this rhetorical appeal.
What is pathos?
A curated online collection showcasing an individual’s best work, projects, and skills for prospective employers or academic programs.
What is a digital portfolio?
The background, environment, or surrounding circumstances that help explain the meaning of a media message.
What is context?
The measure of how trustworthy, accurate, and reliable a media source or piece of information is.
What is credibility?
Balance, contrast, emphasis, hierarchy, and alignment make up this fundamental set of rules in visual creation.
What are the principles of design?
Demonstrating authority, moral character, endorsements, or expertise builds persuasion through this rhetorical appeal.
What is ethos?
The practice of properly citing and referencing creators when using their images, audio clips, or research in your own work.
What is source attribution (or crediting sources)?
Podcasting, blogging, video creation, and infographics represent different types of these in digital media.
What are forms (or genres)?
Studying how media messages shape public opinion, social norms, and cultural values evaluates media's...
What is media influence (or representation)?
A consistent visual identity established across media using specific color schemes, logos, typography, and messaging.
What is branding?
The attitude or mood expressed by a creator toward their subject matter or audience in a piece of media.
What is tone?
Developing a polished, professional online identity that highlights individual skills and values for workplace environments.
What is career branding?
Modifying language, tone, visual assets, and audio choices specifically to fit a given audience and objective is adapting these two core elements.
What are audience and purpose?
The practice of deconstructing media messages to evaluate their source, technique, bias, implicit message, and audience impact.
What is media literacy (or critical analysis)?
The stage of the design process where creators refine visual work using peer critique and targeted feedback to better suit an audience.
What is revision?
A coordinated, multi-platform strategy of advertisements and promotional content designed to persuade a target demographic over time.
What is a promotional campaign?
Working jointly with peers through planning, brainstorming, creation, and feedback to build a unified final project.
What is collaboration?