"The Social Dilemma"
What is the name of the "tech hub" of the world?
Silicon Valley
What is it called when advertising is specifically selected for you?
Name two platforms which are popular for influencers.
Name two types of fake news.
Clickbait, propaganda, satire/parody, misleading news using distorted headlines
What is Snapchat dysmorphia?
A mental disorder that causes people to fixate on wanting to look like filtered selfies.
What is the term meaning the mathematical instructions followed by a computer to achieve a set outcome?
Algorithm
Define influencer.
An influencer is someone who has greater than average potential to influence due to a large social network.
Define what fake news means
Fake news is news intended to mislead and misinform the public using various strategies to influence how the public think and act.
Who pays for the free services on the internet?
Advertisers
What is the purpose of A/B testing?
To compare two variations of a web page to different users to compare which is better or more effective.
How much can an influencer and a brand be fined for not disclosing that a social media post is sponsored?
Up to $1.1 mil for the brand.
Explain why fake news is problematic, using one example.
Fake news is problematic because it generates fast circulating news that is unreliable and fear-evoking leading to mass confusion and misinformation. (example)
What was the purpose of creating "The Social Dilemma"?
Educating the public about digital media, exposing the realities of social media use
Explain what FOMO means and why it occurs.
FOMO is the fear of missing out and occurs due to human's desire for social connection and anxieties that occur humans are unable to connect with potentially rewarding experiences.
What is the difference between an influencer and a brand ambassador?
A brand ambassador tends to be more long-term and integrated into the strategy, whereas influencers are often paid per post.
Evaluate technology's relationship with fake news.
Technology has enhanced the circulation of fake news through quicker and easier sharing of it online, and the ability to create and manipulate sources better. However, technology has also given access to the internet which a quick search can determine if news is fake or real.
Explain how social media use is comparable to drug use
Both the tech and drug industry refer to their consumers as "users". The use of social media releases dopamine into your system, much like other drugs.
Positive intermittent reinforcement. This is to continually "reward" the user with new content, enhancing their use and engagement.
In Week 4, we discussed a particular ethical issue regarding sponsored posts. What was it, and why was it an issue, and how was it addressed by social media platforms?
The issue was transparency, an issue as "sponsored posts" were often ambiguous and misleading. Instagram responded by creating the "paid partnership" feature.
Explain and evaluate two strategies for identifying fake news
(+evaluate) Looking at the reliability of sources referenced, looking at whether it is strongly opinionated, is the headline outrageous, what website it comes from, is it exaggerated, etc.