What are types of homepage takeovers a client can utilize on our site?
100
Three
What number of ad positions are on each and every page of our website?
100
429,321
How many ad impressions do we average within our mobile app?
200
A common metric for measuring Web site traffic, representing the viewing of all of the elements that comprise a Web page (graphics, text, etc).
What is a Page View?
200
Jobs, Homes, Cars, Rent
What are three Classified portals?
200
Geo- targeted, day parted, sponsorships, mobile campaigns
What are “Advanced Digital Campaigns” other than a standard run of site campaign that can be sold to clients
200
The Go-To Place for Information
What Customers Expect (We’re in the Digital Age)
Captures a Wide Range of Customer Information
Extreme Targeted Marketing
What are 4 reasons why you should include online in a bundled package for your clients?
200
$20 cpm for retail, $140 flat rate for classified
What are the rates for retail ads within our app?
300
Individual visitors who have been to a Web site within a given amount of time; tracked on a monthly basis. A unique visitor can have multiple visits.
What is a Unique Visitor?
300
Video Pre- Roll, Sponsorships, Business Directory, Jobs, Homes or Cars Portals, Homepage Takeovers
What type of advertising can a client utilize on our site other than a banner campaign?
300
Banner ads (leaderboard, instory), Homepage takeovers, video- pre roll, business directory, classified portals, mobile
What are types of digital campaigns that can be sold to a client.
300
Advertiser name, Date, type of ad, sections it ran in , position it ran in, impressions, impressions by sections, clicks, clicks by section and CTR
What are things that are included in a banner report for our clients?
300
It updates each time the website updates with latest and breaking news.
How often does the information within our app update?
400
The number of times an ad is delivered *We can only count impressions when the ads are fully rendered on the page
What is an impression?
400
SEO, acts as a webpage, great way to reach “active shoppers”, keyword targeted, embed video, coupons, affordable
What is some of the benefits to having a listing on our business directory.
400
Jpeg, gif, animated gif, flash
What are 4 formats that online ads can be designed as?
400
latest, sports, opinion, video, jobs, homes, cars, local news
What are the sections within our mobile app?
400
15th of each month for the previous month
When are banner reports completed each month to be distributed to clients?
500
Right to Know, Homepage, Local Regional, Latest, Jobs
What are the top five sections from our site in February?
500
No. The shop portal only has about 8,000 page views a month. Our website gets over 6.8 million page views. A banner campaign on our website would be the best way for a client to get exposure to our online audience.
Does having an ad in the shop portal give a client the best exposure to our online audience?
500
No, an animated gif will work just as well.
What if a client asks for an “ad with movement or motion” does it have to be designed in flash?