A variable used by Google that can influence both the rank and cost per click (CPC) of ads.
What is quality score?
100
The search engine on which over 65% of searches are performed on
What is Google?
100
placement of ads or listings that are viewable only when a consumer scrolls down the page
What is below the fold
200
A listing on a search engine that is not a paid advertisement
What is an organic listing?
200
Includes SMO plus any 3 niche networks
What is Career Connection ++?
200
The ability to gain visibility and traffic quickly, only pay for clicks you receive, provide ad extensions - phone numbers, address, prices, etc. and target consumers.
What are the pros of SEM or PPC advertising?
200
An online option that might be considered when a customer is running television advertising
What is online video?
200
A customer's web address is also called this
What is their URL or domain name?
300
A listing on Google that shows your location
What is the map listing?
300
The specific destination that a consumer arrives at when clicking on an ad or listing on the internet
What is a landing page?
300
An ad buying option in which ad placements may appear on any pages on sites within an ad network.
What is run of site (ROS)?
400
These listings typically receive more clicks that paid listings
What are organic listings?
400
Includes SMO + any 3 networks + Indeed,Simply Hired, Juju, JobRapido and Career Cast National
What is the SMO Premium?
400
The continuous cost – Must keep paying to receive traffic, typically has a lower click rate than organic listings and
Some users completely skip ads
Campaign management
What are the cons of SEM?
400
A customer may want to purchase this if they need assistance with claiming their Google + page
What is our local search and listing services?
400
The percentage of available impressions an advertiser owns during an ad campaign
What is share of voice?
500
These listings typically receive more clicks that pay per click ads
What are organic listings?
500
The Adicio upsell that is priced at $129
What is the SMO premuim stand alone (without the additional 3 networks)
500
The two monthly fees a customer is charged when purchasing an SEM program through Pilot Media
What is the ad spend (budget) and the management fee?
500
The amount of money a business is willing to pay for a specific keyword in a pay per click campaign
What is their bid?
500
A number from 1-10 that Google assignes to each page of a website to determine it's quality