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Online Video
POL
Potluck
Digital Terminology
POL +
100
CPV stands for
What is cost per view?
100
CPM stands for
What is cost per thousand?
100
A site that reformats to the screen size of the mobile devisce that is being used
What is a responsive site?
100
What CPC stand for
What is cost per click?
100
A form of display advertising that is delivered on mobile apps to consumers within specific locations
What is geotargeting or geofencing?
200
The rate we charge for CPV online video
What is 40 cents per view?
200
The two standard ad units used in online display advertsing
What is the leaderboard and the medium rectangle?
200
The change that Google recently made to the CPC ads
What is removing the ads from the right hand side of the page?
200
The number of times an ad has been served, regardless of whether the user has actually seen or interacted wit the ad in any way
What is an impression?
200
A form of targeted display advertising that allows advertisers to serve ads to consumers based on their recent search history
What is search retargeting?
300
A network of websites that we can sell video advertising on where the content centers around video
What is the National Video Network?
300
The two mobile ad untis that can be sold on POL
What is the banner and the interstitial ad?
300
An online video created from a job posting that runs on CareerConnection.com
What is a job clip?
300
The number of potential ads that can be served?
What is the available inventory?
300
A form of advertising that allows an advertiser to serve ads to people that have visited their website
What is site retargeting?
400
The minimum IO for POL + advertising on YouTube
What is $1,000
400
The CPM to advertise online on the obituary channel
What is $5?
400
The sliding billboard, big bold ad, Home Page Roadblock, Home Page Rectangle, Speedbump, and Home Page Leaderboard are all types of this online adgroup
What are single day, high impact ads?
400
The percentage of how many people that are served an ad click on the ad
What is the click through rate? (CTR)
400
The number of coordinates (locations) that can be used in a geotargeting campaign
What is 10?
500
The age group showing the highest increase in online video viewing
What is adults 65+?
500
A mobile ad that takes up the entire screen being viewed
What is the interstitial ad?
500
The rate that calculated website visits in which the visitor looked at only the single page that they arrived at, did not interact with it and then left the site
What is the bounce rate?
500
Information stored on a consumer's browser which tracks the visitor's movement on the website and is used to remember the visitor's behavior and preferences
What is a cookie?
500
This is must be placed on the website of a business that wants to purchase site retargeting
What is a pixel?