Show:
Fullfillment
Potluck
Online Video
POL +
100
The orm that is filled out to launch a digital campaign
What is an IO (Insertion Order)?
100
What CTA stands for
What is Call to Action
100
The two standard lengths for online video advertising
What is 15 seconds and 30 seconds?
100
Targeting by area
What is geographic targeting?
200
Additional information required for a search retargeting campaign to communicate which search terms are to be used for the campaign?
What is the keyword list?
200
Targeting where messaging is delivered on sites based on the keywords within content
What is contextual targeting?
200
The term used for a video preceeding a visit to a website
What is pre-roll video?
200
Delivers ads mond relevant content and sites that relate to selected topics
What is topic targeting?
300
The amount of time allowed for a designer to provide a digital proof?
What is 3 business days?
300
The size and format specification of an ad
What is an ad unit?
300
A siite that we can sell advertising on that allows consumers to skip ads
What is YouTube?
300
The minimum monthly investment for site/search retargeting
What is $500?
400
The standard time frame that results are measured for reporting purposes
What is 30 days?
400
The fee to "house" someone's website is called this
What is the hosting fee?
400
No minimum monthly investment is required for video ads on these sites
What is PilotOnline and HamptonRoads.com?
400
The CPM for a geotargeting campaign
What is $10?
500
The mailbox that camera ready digital ads are sent to
What is ads4pilotonline.com
500
The amount of time required for the initial build of a mobile website?
What is 10 days?
500
The percentage of mobile traffic that is online video
What is 50%
500
3 ways to target audiences online
What is demographic, behavioral and geographic?