Streaming TV Extended
Google Analytics
WDBJ7 Core
GDM Facts
Surprise
100

The option that includes Netflix.

What is Streaming TV Select +

100

This metric counts visits from unpaid search results; we track it to understand how easily people find a site without ads and whether its search visibility is growing

What is organic traffic.

100

This is our best app as far as users and visits. 

What is the weather app?

100

These live trainings at 4pm throughout the months are fantastic opportunities to learn new skills. 

What is Office Hours?

100

We have over 10,000 average monthly users on this platform. 

What is core OTT/ Livestream? (WDBJ7+)

200

The addition to a STV Campaign that helps increase a clients frequency. 

What is Retargeting?

200

These clients are clients where GDM will not place pixels or accept access to view Google Analytics. 

What is a healthcare client?

200

This reporting system now has GA4 data available for us to view at any time. It shows us traffic data for all of our apps, websites, and core streaming. 

What is Insights? 

200

The consequence for only selling the product minimums, or not following up with clients and the $ doesn't return.

What is churn? 

200

We have over 400k followers on this platform? 

What is Facebook?

300

A client asks how many viewers watched their video ad all the way through. This metric helps answer them.

What is video completion rate?

300

This place in Gray Connect, Christa Refers to as the digital bible, it holds instructions for clients to share Meta and GA4 access. 

What is the playbook? 

300

Every local direct broadcast buy should include this. 

What is livestream/ pre-roll?

300

This product is a great addition to direct mail. 

What is Targeted Email?

300

This is the only tactic where we can collect people's information and give to client on a daily basis.

What is Facebook lead generation?

400

A local advertiser wants to reach likely customers near their stores. This targeting type can help.

What is geographic targeting?

400

The coding team dig places on all click through URLs that enables GA4 to track where traffic comes from.

What is a UTM Code?
400

Our core digital budget is this for 2027.

What is 1 Million?

400

This thing is something a client places on the backend of their website that allows certain extended tactics to track attributions.

What is a pixel?

400

This is our evening news anchors.

What is Mitch and Kate?

500

This platform is a direct buy and is a $5,000 minimum.

What is YouTube TV?

500

A meeting that takes place before a pitch is made, where we should discuss a clients knowledge of their GA4 account and discuss a clients website.

What is a CNA?

500

This show is exclusively on WDBJ7+ and is available to sponsor. 

What is Hometown Sports Huddle?

500

Our Data Service Provider for our Targeted Display, Targeted Video, Streaming TV, Streaming Audio. 

What is the Trade Desk?

500

This is the magic number of CNAs we should have each week. 

What is 5?