Types of Content Marketing 1
Companies that blog regularly receive _____ percent more in-bound links to their main website
97%
What is a collection of stories in text form presented in chronological order?
blog
Stride Gum capitalized on who's success by creating a Snapchat campaign
allowing him to take over the brand’s account to post unpredictable and
entertaining content?
DJ Khaled
What are copyright licenses that allow people to use and distribute materials for free?
Creative Commons licenses
What are digital programs available to download from the internet?
podcasts
What is the name of the company that represents effective blog use that the book talked about? "The _________ Channel"
Starbucks
When using images in blog posts, what do people need to make sure they have?
captions
What uses people of influence, such as public figures and celebrities, to promote products on social media?
influencer marketing
What uses carefully crafted content, such as blogs, videos, and images, that appeal to the target audience, is of value to them, and is high quality in nature?
content marketing
What includes traditional advertising methods like television commercials and billboards?
out-bound marketing
What can be used as a marketing tool by making content more likely to appear on search engines, driving more customers to a particular website? It can also build a brand's identity, and can even generate revenue through affiliate marketing.
Blogger
What is when a company earns a commission for marketing another company’s product?
affiliate marketing
What is two of the three social media platforms that the book discusses makes sharing images easy?
snapchat
What is a strategy that places the right content in front of the target audience at the right time to draw customers in?
in-bound marketing
What maintains that the ownership still resides with the creator, but that the work may be used in nonprofit situations?
Fair use doctrines
What is the process of making a website or blog more attractive to search engines?
Besides the written content in a blog, what else does a blog need to capture high search engine rankings and improve the overall reading experience?
images
What are guidelines for how the owner says the material can be used?
terms of use
What is the legal right of a creator to use or sell a work he or she has created and signifies that others must have permission to use the work?
copyright
What are two of the three best practices for generating viral videos?
tug on the heartstrings
parodies are preferred
be remarkable
What is one of the two ways to increase organic traffic to a blog/website because they appear more relevant to search engines?
update blogs
share content often
What are the two most common types of audio and visual content marketing?
videos
podcasts
What three central points should social media markets consider when identifying the right influencers to use?
relevance
reach
resonance
What is using material without permission or without following the terms of use?
infringement
What is TWO of five the benefits that content marketing brings to companies?
Rank higher in search engines, create shareable moments, share expertise, increase brand recognition, build company voice