Facebook
What is an online profile that presents information about a business that is accessible to Facebook users with personal accounts?
page
What is blogging done with severe space or size constraints typically by posting frequent brief messages about personal activities?
microblogging
What is a tool providing data such as profile views and followers?
Instagram Insights
What are short videos or photos that disappear after 24 hours?
stories
What social media platform has the best ROI (Return on Investment)?
What is one of the four ways that marketers use Facebook? (marketing strategies)
1.) page customization
2.) building personal connections with customers
3.) providing continuous, quality-driven content
4.) engaging an audience to take action
What is a word or phrase preceded by a pound sign (#) that tracks posts or conversations about a specific topic?
hashtag
What is one example of snapchat advertising?
snap ads
sponsored lenses
geofilters
What acts as the home page where a stream of tweets is displayed based on who the user has chosen to follow?
timeline
What is one type of add that Campaign Manager offers on LinkedIn?
sponsored content
text ads
sponsored InMail
What collects information from a page and offers a free analysis of how users are engaging with posts, photos, links, videos, and other content?
Facebook Insights
What is one of the costs of being shunned on social media?
more likely to go to a competitor
less likely to use product/service
less brand loyalty
more likely to post negative feedback
What is one type of ad Instagram offers?
photo ad
video ads
carousel ads
story ads
What is a service that allows marketers to team up with specialists and professionals to improve the success of a marketing campaign?
LinkedIn Partners
What is a live feed of posts from Tumblr users called?
dashboard
What is ONE type of Facebook ads available to businesses?
sponsored ad
sponsored post
carousel ad
canvas ad
What functions similarly to Facebook Insights in that it tracks engagement and audience demographics?
twitter analytics
What is a graphic that appears over a snap based on a user’s location? In a specified location, often near to the company’s business or a sponsored event, people can utilize the it on their photos and videos.
geofilter
What is the use of images to convey engaging information?
visual content marketing
On ______ day, advertisements appear as a banner at the top of Tumbler users’ dashboards for 24 hours.
Sponsored Day
What are TWO examples of metrics that Facebook Insights offers?
page likes
post reach
visits
posts
video
people (demographics - how many people saw & engaged with posts)
What are TWO of the seven ways that marketers use twitter?
monitor company or brand, promote blog articles & webinars
sell merchandise, provide live updates on events or conferences
prospect for new customers or clients, poster interesting news
create an ongoing discussion by using hashtags
What do businesses utilize to capture interest on Instagram? (how do they advertise)
utilize profiles & posts
hashtags
stories
influencers
What include an image of a product that will take a user to the purchase page for the product?
Buyable Pins
What social media platform has the greatest Return on Investment (ROI)?