Search Performance & Website Analytics
Function of Dashboards:
A) Track consumer response to campaigns
B) Help companies create campaigns
C) Track another company's responses to the primary companies campaigns
A) Track consumer response to campaigns
What is an unsubscribe rate?
A) The amount of customers who stay subscribed, but do not interact with the emails
B) The amount of individuals who unsubscribe from an email list allows one to see if there needs to be a change with their types of emails
B) The amount of individuals who unsubscribe from an email list allows one to see if there needs to be a change with their types of emails
What are the 2 Search Marketing Techniques:
Search Engine Optimization (SEO)
Search Engine Marketing (SEM)
Companies that collect data should NOT do the following:
A) Inform consumers that their data is being collected
B) Collect data privately to avoid scaring consumers
B) Collect data privately to avoid scaring consumers
There are ____ types of content marketing categories. (number amount)
3
User-generated, Branded, & Expert content
KPI stands for:
A) Key Principal Instructions
B) Key Price Instructions
C) Key Performance Indicators
C) Key Performance Indicators
Social Media Marketing Metrics are:
A) Marketers tracking social media activity to help improve their marketing efforts
B) Marketers tracking other companies campaigns on social media
A) Marketers tracking social media activity to help improve their marketing efforts
Name the 3 stages a customer goes through before and after purchasing a product:
(hint: They're all abbreviated into 4 letters)
1. ZMOT
2. FMOT
3. SMOT
What is a digital footprint?
The trail of data you leave when using the internet.
(along the lines)
Which Content Marketing Approach tends to be more down-to-earth which enhances brand authenticity:
A) Emoji Marketing
B) Infographics
C) Ephemeral
C) Ephemeral
Traffic Sources are:
A) Tracking how people find a company's website (ad or social media)
B) Allows the company to gain resources to know which source is the best to gain traffic
C) Track what people search to engage with a company's website
A) Tracking how people find a company's website (ad or social media)
What is Share of Voice?
A) What the data online shows about one brand being “talked about” online vs. their competitors
B) The data of companies “talking about” other companies
A) What the data online shows about one brand being “talked about” online vs. their competitors
___% of online customer experiences begin with a search engine:
A) 89
B) 93
C) 95
D) None of the Above
B) 93
Which of the following is NOT a vulnerable consumer typically:
A) Elderly
B) Young Adults
C) Children
B) Young Adults
Which social media channel is B2C highest in?
A) Instagram
B) Facebook
C) Tiktok
A) Instagram
Explain Cost-Per-Click?
(Can be in your own words)
A set amount a company decides to pay for each time someone clicks on their advertisements online.
(or something along those lines)
Brand Reach is:
A) Tracking the number of people who have not interacted with ads from a specific company
B) Tracking the number of people who come in contact with a brand to better understand the types of people viewing and interacting with social content
B) Tracking the number of people who come in contact with a brand to better understand the types of people viewing and interacting with social content
What is Click Through Rate (CTR)
A) The average number of consumers who do not click on the email
B) Common metric determines how many recipients have clicked on the links within the email
C) Simplest and most universally used to determine how interested subscribers are and how effective email subject lines can be
B) Common metric determines how many recipients have clicked on the links within the email
Social media marketing emphasizes transparent communication and honesty with the audience. It involves clearly disclosing any paid partnerships or sponsorships to maintain trust. What is this practice called?
Ethical Best Practice
Once trust is established, you need to maintain it while also empowering consumers with additional information. With which 2 types of Content Marketing is this successful?
A) User-generated Content & Expert Content
B) Branded Content & User-generated Content
C) Expert Content & Branded Content
B) Branded Content & User-generated Content
What is a bounce rate?
A) How many times a customer clicks onto a website
B) Percentage of website visitors that exit a site after viewing just a single page
C) The amount of time a customer is active on the website
B) Percentage of website visitors that exit a site after viewing just a single page
What is Open rate?
A) The average times a subscriber will not open their email
B) Simplest and most universally used to determine how interested subscribers are and how effective email subject lines can be
C) The average percentage of customers who do not interact with the email subscription
B) Simplest and most universally used to determine how interested subscribers are and how effective email subject lines can be
What do Click-Through-Rates heavily depend on?
On the link’s position
(along the lines)
When faced with the dilemma of balancing user privacy and targeted advertising, ethical social media marketers prioritize respecting user boundaries. What term describes the principle of only collecting and using data with explicit user consent in this context?
Opt-in Consent
Name the 3 Social Media Marketing Strategies:
1. Increase Brand Visibility
2. Grow Customer Engagement & Brand Advocacy
3. Improve Customer Responsiveness & Retention