Show:
Ad Taxi
Mobile
NP.com
Social Media
Search
100
Consumer purchasing behavior is typically tracked through this funnel and varies by industry and often times by product.
What is Consumer Purchasing Funnel
100
We provide these to the client for free
What is a landing page
100
It resides in the background of a web page, providing eye-opening engagement for the user.
What is Wallpaper
100
Messages up to 140 characters
What is Twitter
100
SEO
What is Search Engine Optimization
200
Targeting consumer by: Country, State, DMA, Zip Code, City
What is Geographic Targeting
200
The average cost-per-click for a Ad Taxi Mobile banner
What is $1
200
Upon scroll-over, the web page is “peeled” back to reveal a full-page ad.
What is a peel-back ad
200
Largest online social network
What is Facebook
200
The act of renting ads on the front page of Google on per click basis.
What is PPC
300
Targeting Consumers by: Income, Age Range, Gender, Lifestyle
What is Demographic Targeting
300
We predicted them to spend $37.4 billion in 2013 on retail purchases made via smartphones & tablets
What is consumers
300
This ad remains open ?for 5 seconds, then retracts ?to a pencil-sized ad for ?continued exposure on the ?page.
What is a sliding billboard with pencil
300
On Facebook we like to grow a clients ___ ____.
What is fan base
300
Quality Score x Max CPC =
What is Ad Rank
400
Targeting consumers based on: Shoppers, Sports Fans, Gamers, Job Seekers, etc.
What is Behavioral Targeting
400
With mobile capabilities & geo aware technology we can now ask a consumers current ______?
What is location
400
Creates synergy with your TV advertising campaign
What is Video
400
Consumers can now "Check-In" on
What is Foursquare
400
Results that appear on the far right hand side of the search page.
What is Paid Results
500
Appling multiple layers of targeting to narrow an audience even further.
What is Layered Targeting
500
When a site is not mobile optimized, we can tell this by the ____ & ____ method
What is pinch & pull
500
728 x 90
What is a Leaderboard
500
A strategic blend of content and paid Facebook advertising
What is Sponsored Engagement
500
There are 2 core components to Search Marketing required to reach 100% of the advertisers potential customers: Paid listings or PPC, and ________.
What is Organic Listings OR SEO