Digital Basics
This buying model is used for Display advertising.
What is CPM (Cost Per Thousand Impressions)?
This type of targeting chooses audiences based on age, gender, or income.
What is demographic targeting?
This channel is best for broad awareness and premium brand exposure on the biggest screen in the home.
What is CTV/OTT?
This retailer provides the first-party shopping and purchase data used in Shop IQ campaigns.
What is Amazon?
This video format is always non-skippable and plays before online content.
What is Pre-Roll?
This type of targeting uses keywords—similar to SEM—but for display campaigns.
What is keyword targeting?
This channel is recommended when a client wants to drive high-intent website traffic and conversions.
What is SEM (Search Engine Marketing)?
This type of reporting shows how many sales or conversions occurred after users were exposed to your Amazon ads.
What is Matchback Reporting?
This industry partner has designated Nexstar a Premier Partner.
What is Google?
This tactic uses actual location history to find people who have visited specific businesses in the past twelve months.
What is Custom Lookback Targeting?
This tactic is ideal for targeting people at or near specific locations such as competitors’ businesses.
What is GeoFencing?
This type of Amazon data allows advertisers to reach users based on what they browse, search, or purchase.
What is first-party shopping and purchase behavior data?