Strategy
A local HVAC company wants to generate phone calls before summer. Their primary objective is this.
What is lead generation?
This business objective is where Nexstar Streaming Sports performs best.
What is branding and awareness?
A restaurant wants everyone in Little Rock to know about its grand opening.
What is TV?
This is the biggest competitive advantage of Amazon DSP over most other digital advertising platforms.
What is Amazon's first-party shopping and browsing data?
This measurement tells you how many times your ad was served.
What are impressions?
A furniture store wants to reach people actively shopping for dining room tables. Which targeting strategy would you recommend?
What is shopping behavior (or purchase intent) targeting?
These two ad lengths are accepted for Nexstar Streaming Sports campaigns.
What are :15 and :30 spots?
A roofer wants homeowners actively shopping for roof replacement.
What is Shop IQ?
Shop IQ is powered by this advertising platform.
What is Amazon DSP?
This measurement shows how many people took a desired action after clicking or viewing your ad.
What are conversions?
A client wants to advertise to "everyone." Your first recommendation should be to define this before building a campaign.
What is the target audience?
Your client wants to advertise only during SEC football. You would recommend this type of package instead of targeting a single team.
What is a conference package?
A client wants to capture consumers at the exact moment they're searching for their service.
SEM
Instead of targeting people by age or gender, Shop IQ is strongest when targeting people by this.
What is purchase/shopping intent?
This measurement helps determine whether a campaign drove more visits than would have occurred naturally.
What is incremental lift?
A client asks whether they should spend their entire budget on one platform. Your recommendation is to build this type of strategy.
What is an omnichannel marketing strategy?
Your client wants to know why live sports performs differently than other streaming inventory. The best answer is that audiences are actively watching because live sports is this.
What is appointment viewing?
A client wants to reach consumers who are actively researching "kitchen remodeling contractors" before they choose a company. Which targeting strategy best fits this objective?
What is keyword targeting?
These are the two places where Shop IQ ads can appear.
What are Amazon-owned properties and third-party websites/apps?
This measurement compares advertising spend to the revenue generated from the campaign.
What is Return on Ad Spend (ROAS)?
The most effective media recommendation starts with understanding this—not the advertiser's budget.
What is the client's marketing objective?
A local casino wants to run an NCAA Football campaign. Before you submit the order, what is the first thing you need to do?
What is pre-submit the campaign for restricted category approval?
A client wants the storytelling power of television but needs to reach cord-cutters who may never watch traditional TV. Which product best fits this goal?
What is Streaming TV?
A client wants to influence consumers before they choose a brand. This stage of the buying process is where Shop IQ excels.
What is the consideration stage?
This measurement answers the question, "Did my advertising actually influence customer behavior?"
What is attribution?