Digital User Experience
"UX" stands for this.
What is user experience?
This is what happens when your information scent promises pizza and your webpage gives the user broccoli.
What is "a bad user experience?"
Holds 7 chunks of information for 20 seconds.
What is "short term memory?"
Value, Function, Usability and General impression are four examples of these.
What are criteria for judging the value of a webpage?
Bullets, Images and links are examples of these.
What are "page elements that people scan?"
The user’s estimate of the value that they are going to get from a story, based on the representation they see in their search results or feeds.
What is information scent?
Breaking text into smaller pieces to help users understand it better.
What is chunking?
This is the theory that introduced the concept of "Information scent".
What is "information foraging theory?"
Everything that affects a user’s interaction with a digital product, like a website.
What is digital user experience?
A link in search results, a social card, a tweet, an entry in a newsletter.
What are "representations?"
Chunking content helps people do this.
What is "remember information?"
The user's perception of the link plus prior knowledge.
What is "estimated value?"
Unique headline, stand-out page title, eye-catching visual, search friendly h2s and inline links are the criteria for calculating this.
What is a "UX score"?
1. How likely it is that a page will provide the answer and 2. How long it will take to get the answer are two of the two main criteria.
What is "how people choose which link to click on?"
The single most important thing you can do to help users consume content, according to Nielsen Norman Group.
What is "use meaningful headings (h2s)?"
Readers rely on these to help them determine the importance of content.
What are "visual cues?"
We need to do this in the first 10 seconds after a person clicks on our story.
What is "demonstrate the value?"
The representation of a story must accurately describe the content, convey value, stand out from the competition, and (fill in the blank)
What is "have a compelling visual?"
The headline and h2s in your article, when read together, make up this useful evaluation tool.
What is a "scan story?"
Most users leave web pages in the first 10 seconds, but if you demonstrate value they stay and engage.
What is negative aging effect?