Advantages
Outdoors
What are some Environmental factors of Outdoor Media
Weather damage
Tears
Vandalism
Bird feces
Where do you usually see Outdoor Media
neighborhoods, highways, or transit routes
How much is Direct Mail including printing and design
($0.30 to $3.00)
What is one One outdoor Media, you see on highways
Billboards
What make Direct Mail unique
Mail stands out, rather than crowded inbox
Brand Personality
Stay at home (lasting impression
Why is Direct Mail Time Consuming
Planning
designing
physical mail longer than digital
Sents to specific addresses based on demographics
Direct Mail
How much Monthly fee is a Billboard
$1,000-$10,000+ per month
What Direct Mail can you see around your town
Flyers
Magazines
What Make Outdoor Media unique
High Visibility
24/7 Exposure
Lack of Demographic: General audience
Outdoors
How many words are communicated on Billboards
7 words or less
Why is Direct Mail cheaper than a TV commercial
Lower Production and Cost
Targeting specific Demographics
What Famous city in US can you mostly see Outdoor Media
New York or Las Vegas