Show:
BENEFITS & DATABASES
MAJOR FORMS
ONLINE MKTG & STRATEGIES
SETTING UP PRESENCE
PUBLIC POLICY ISSUES
100
Information about customer's income, family size and age.
What is demographic data?
100
The fastest growing form of DM
What is online MKTG?
100
E-Bay, Overstock.com and Craig's List are examples of this domain of online MKTG.
What is "consumer to consumer online MKTG"?
100
These are designed to build customer goodwill, collect customer feedback, and supplement other sales channels.
What is a "corporate web site"?
200
Information about customers' likes, opinions, activities, and interests
What is psychographic data?
200
This form of DM "bridges the gap between old fashioned stores and online shopping".
What are "kiosks"?
200
An area of online MKTG where people post their experiences and thoughts.
What is the "blogosphere"?
200
This is the internet version of "word of mouth".
What is "viral marketing"?
200
A type of identity theft that uses deceptive e-mails and fraudulent web sites to fool users into divulging their personal data.
What is "phishing"?
300
Convenient, accessible and more extensive product selections
What are some customer benefits of direct MKTG?
300
The use of infomercials is a characteristic of this type of DM
What is "direct response TV MKTG"?
300
This term describes those companies who pursue multiple channels in reaching consumers.
What is "click and mortar"?
300
Unsolicited, unwanted commercial messages that account for 75% of all email.
What is "spam"?
300
Legislation requiring those Web site operators who target children to post privacy policies on their sites.
What is the "Childrens' Online Privacy Protection Act"?
400
This characteristic of DM allows MKTRS to make price adjustments and communicate in an immediate, timely and personable manner.
What is flexibility?
400
70% of instore sales are driven by this form of DM
What is catalog MKTG?
400
At this site buyers can bid for airline tickets, hotel rooms, and rental cars - leaving companies to decide whether or not to take their offers.
What is "Priceline.com"?
400
This practice allows online MKTRs to add value without being considered "intrusive".
What is "permission based e-mail MKTG"?
400
This non-profit organization works with many large corporate sponsors to audit privacy and security measures.
What is "TRUSTe"?
500
An example of a C to B and B to B database that Denise Crockett (Trinity Logistics) talked about using to develop an "agent recruiting pool".
What is "LinkedIn"?
500
For every dollar spent, this form of DM yields $12.57!
What is "direct mail" MKTG?
500
An important buying influence - similar to "word of mouth".
What is "word of Web"?
500
In terms of mobile MKTG, ____ % of all cell phone users say they are open to cell phone advertising.
What is 42%?
500
In the end, most MKTRs want the same thing that consumers want:
What is "well designed and targeted MKTG offers".