Low price
What invention helped to reduce transport and storage cost throughout
Flat pack
What is hard wearing and easy to live with
IKEA Product range
What is the system which helps customers to make decisions by providing all product information
IKEA mechanical sales system
What book has the documentation providing know-how and guidelines to all IKEA published in 1976.
“The Testament of a Furniture Dealer.”
What is the strong base which supports IKEA retailers in their local markets to build a clear and strong brand position
The IKEA Concept
What is rational, effective manufacturing in large volumes helps us to secure
IKEA genuinely low prices
IKEA offers it by combining function, quality and design at a low price in every function
Low price with a meaning
What must be highly adapted to industry standards and dimensions that apply to the raw materials being used
The design of IKEA products
What is the best way to demonstrate IKEA values
Lead by example
What is described as the IKEA identity by Ingvar Kamprad
IKEA Product Range
What is substantially lower than their competitors?
IKEA prices
What is the visual expression of the IKEA concept that makes it stand out from other retailers
The IKEA trade dress
What are the internal ways we organize and manage touch points, enabling a convenient transaction of the IKEA offer.
IKEA channels
What is the most important symbols of the IKEA Concept?
The IKEA Logo and word mark
What is the name of the Franchisor
Inter IKEA System BV
What is a media we used to cause a customer to spend money.
Open the Wallet
What IKEA characteristics includes form, function, quality, sustainability and low price?
Democratic design
What supports overall low-cost agreement?
Long term supplier contract
What was developed through people sharing values
The IKEA Concept
What is the name of the largest Franchise?
INGKA
What is IKEA Low Price, People & IKEA Brand, Culture & Values, Product Range, Supply Chain
The Value Chain
What is "I hear and I forget. I see and I remember. I do and I understand.
Confucius statement
What sets the direction and provides the framework of the IKEA Concept, and are the starting points for the development and evolution of it.
The 18 Commitments
What is the commitment to helping the many people create a better life at home.
The IKEA Vision
What communicates how to fulfill the IKEA Vision
The Business idea