Low price
IKEA Product Range
IKEA Supply chain
IKEA Culture & Values
People & the IKEA Brand
100

What invention helped to reduce transport and storage cost throughout

Flat pack

100

What is hard wearing and easy to live with

IKEA Product range

100

What is the system which helps customers to make decisions by providing all product information

IKEA mechanical sales system

100

What book has the documentation providing know-how and guidelines to all IKEA published in 1976.

“The Testament of a Furniture Dealer.”

100

What is the strong base which supports IKEA retailers in their local markets to build a clear and strong brand position

The IKEA Concept

200

What is rational, effective manufacturing in large volumes helps us to secure

IKEA genuinely low prices

200

IKEA offers it by combining function, quality and design at a low price in every function

Low price with a meaning

200

What must be highly adapted to industry standards and dimensions that apply to the raw materials being used 

The design of IKEA products

200

What is the best way to demonstrate IKEA values

Lead by example

200

What is described as the IKEA identity by Ingvar Kamprad

IKEA Product Range

300

What is substantially lower than their competitors?

IKEA prices

300

What is the visual expression of the IKEA concept that makes it stand out from other retailers

The IKEA trade dress

300

What are the internal ways we organize and manage touch points, enabling a convenient transaction of the IKEA offer.

IKEA channels

300

What is the most important symbols of the IKEA Concept?

The IKEA Logo and word mark

300

What is the name of the Franchisor 

Inter IKEA System BV

400

What is a media we used to cause a customer to spend money.

Open the Wallet

400

What IKEA characteristics includes form, function, quality, sustainability and low price?

Democratic design

400

What supports overall low-cost agreement?

Long term supplier contract

400

What was developed through people sharing values

The IKEA Concept

400

What is the name of the largest Franchise?

INGKA

500

What is IKEA Low Price, People & IKEA Brand, Culture & Values, Product Range, Supply Chain

The Value Chain

500

What is "I hear and I forget. I see and I remember. I do and I understand.

Confucius statement

500

What sets the direction and provides the framework of the IKEA Concept, and are the starting points for the development and evolution of it.

The 18 Commitments

500

What is the commitment to helping the many people create a better life at home.

The IKEA Vision

500

What communicates how to fulfill the IKEA Vision

The Business idea