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Basic Concepts
Conducting Surveys
About Surveys
Limitations
Survey Questions
100

Name two popular formats for survey research.

What are: questionnaires and interviews?

100
These types of questions sometimes yield inadequate responses from participants.
What are open-ended questions?
100

What are the two main types of survey questions?

 What are closed-ended and open-ended questions

100
This refers to participants reporting their feelings, opinions and behaviors.
What is self-report?
100

What type of survey question allows respondents to provide their own detailed answers rather than selecting from a list of options?

Open-ended questions 

200

What is the term for a group of people selected to represent a larger population in a survey?

What is: a sample 

200
These types of items force respondents to make a choice.
What are closed-ended questions?
200
The percentage of returned surveys.
What is the response rate?
200
The desire for respondents to appear to present themselves favorably or to conform to social norms is an example of this.
What is bias?
200

What is the primary purpose of conducting a survey?

What is to gather information or data from a group of people?

300
In this design, data is collect at a single point in time from a representative sample.
What is cross-sectional?
300

Name a popular platform used to create surveys in research. 

What is Qualtrics, Google Forms, or other widely used survey platforms?

300

Why is sampling important in survey research?

What is to make it more practical and feasible to collect data from a subset rather than the entire population?

300

What is a common limitation when relying on closed-ended questions in a survey?

What is they may not capture the full range of respondent perspectives or insights?

300

What are the common methods of survey data collection?

What are online surveys, phone interviews, face-to-face interviews, and mailed questionnaires?

400
In this design surveys are collected over time.
What is longitudinal?
400
Open-ended questions work better in this type of survey.
What is an interview?
400

Name one common format for administering surveys.

What are online surveys, paper-and-pencil surveys, phone interviews, and face-to-face interviews?

400

Why is it important to avoid leading questions in a survey?

What is to prevent bias/influencing respondents and obtaining more accurate responses?

400

What is the main advantage of using open-ended questions in a survey?

What is they allow respondents to provide detailed and personal responses in their own words?

500

What type of longitudinal study surveys the same sample of individuals at different times during the course of the survey?

Panel study

500

What is the purpose of pilot testing a survey?

What is to identify and correct any issues with the survey instrument before administering it to the full sample?

500

Why is it important for a survey instrument to be reliable?

What is to ensure that the same questions yield consistent results if asked multiple times?

500

How do Likert scales measure respondents' attitudes or opinions?

What is by providing a range of response options, typically from "Strongly Disagree" to "Strongly Agree"?

500

How is the reliability of a survey instrument typically assessed?

What is through test-retest or internal consistency measures?