Disney Case Jeopardy

Corporate Strategy

100

What corporate strategy building blocks do you think makes disney parks so successful?

specific assets

200

What is Disney’s most important shared resource?

its characters

300

Give an example of a specific asset that Disney has

(castle, costumes, etc)

400

Give an example of vertical integration that Disney used?

Buena Vista, ABC

500

Did Disney focus on Diversification or Vertical Integration?

Both

Globalization

100

What was Paris DisneyLand’s original name?

Euro Disney

200

where do you think Disney lands on the global structure table?

A. Centralized hub

B. Transnational

C. Multi-domestic

D. coordination federation

A. Coordination Federation

300

Tokyo Disneyland, Paris (Euro) Disneyland, etc. not all are owned by the USA Disney company. What is something we have discussed in class related to this?

Joint Venture 

400

Give an example of how Disney used globalization of markets

Abroad Theme Parks

500

What do you think the biggest risk Disney took in opening Tokyo Disney land or Paris (daily double)

Political OR Economic 

Mergers and Acquisitions

100

When Disney acquired ABC, what “unexpected bonus” made it profitable?

ESPN

200

What industry was ABC in that helped Disney

Distribution

300

What do you think the original benefit was the acquiring ABC

Why distribution was beneficial to Disney

400

What are some of Disney's biggest struggles after acquiring ABC?

Synergy, managing the brand, managing creativity

500

Was Disney's acquisition of ABC a beneficial business decision or not? (daily double) 

Yes and No

Business level strategy

100

Which business level strategy does Disney utilize?

A. Differentiation

B. Low cost 

C. Focus

A. Differentiation

200

Which industry is Disney’s most consistent earner?

Parks

300

Give us 2 reasons why Disneys business level strategy is differentiation

Discussion

400

What did Disney do to improve the profitability of DisneyWorld over Disneyland?

Buying the land around Disney World and building hotels on it. 

500

Do you think Disney aligns with their business-level strategy?

Discussion: Yes or No 

Random

100

Which of these was not emphasized by Walt?

A. Teamwork

B. Communication

C. Cooperation

D. Job Titles 

D. Job Titles

200

What was Disney’s first Broadway-bound theater production? 

A. Snow White

B. Cinderella

C. Beauty and the Beast

D. Sleeping Beauty

C. Beauty and the Beast

300

What did Katzenberg do after he left Disney?

Start Dreamworks

400

What did Eisner use to evaluate creativity?

The gong show

500

How did Disney and ABC overcome their lack of synergy and what came of it? 

Discussion (Boot camp, shared knowledge, transferred competencies, 3 building blocks of corporate strategy)