Definitions
An organization that sells to ultimate consumers
What are retailers?
What is selling goods and services to ultimate consumers over the internet
What is online retailing?
What is a freight forwarder?
What are the four systems that have emerged to tie firms together
What are corporate systems, contractual systems, administered systems and supply chains?
They are organizations in the middle of a series of firms that distribute goods
What are marketing intermediaries?
A marketing intermediary that sells to other organizations
What is a type of commerce that involves using social media, online media that support social interaction etc.
What is social commerce?
What is intermodal shipping?
What are the two main types of logistics
What are inbound and outbound (logistics)?
The want-satisfying ability, or value, that organizations add to goods and services when the products are made more useful or accessible to consumers than before
What is utility?
What are marketing intermediaries who bring buyers and sellers together but do not take title to the goods
What are agents and brokers?
What is the sales of goods and services by telephone
What is telemarketing?
What are the 5 main modes of transportation
What is the main difference between channel of distribution and supply chain
What are supplier plants?
The sequence or linked activities that must be performed by various organizations to move goods form the sources of raw materials to consumers
What is a supply chain?
What type of marketing uses salespeople who work as independent contractors
What is multilevel marketing?
What are temporary outlets that remain open for a short amount of time in small spaces
What are pop-up (retailers)?
Name the tags that keep track of goods
What is radio frequency identification (RFID)?
Name the 5 tasks that make marketing intermediaries important
What is transporting, storing, selling, advertising, and relationship building?
The marketing activity that involves planning, implementing, and controlling the physical flow of materials, final goods, and related information from the point of origin-->customer-->profit
What is logistics?
A distribution system in which all of the organizations in a channel of distribution are owned by one firm
What is corporate distribution systems?
Where the channel of distribution ends
What is the ultimate consumer?
What is the type of logistics that brings goods back to the manufacturer because of defects or recycling
What is reverse logistics?
What are the two types of merchant wholesalers
What are full-service and limited-function wholesalers?