Strategies
Name the distribution strategies mentioned
Intensive, Selective, Exclusive
Which distribution channel utilizes wholesalers, retailers and resellers?
Indirect Channel
Name any 2 distribution channel factors
Target Market
Company Resources
Product Characteristics
Channel Characteristics
Competitor Characteristics
Cost and Profitability
What is the referred to as the method of marketing where a company sells a product in as many places as possible, so consumers see the product wherever they go.
Intensive
What is refered to the path a product takes from the manufacturer to the final customer.
Distribution channel
Which factor looks at the features of a product?
Product Characteristics