Channel Captains
What is a channel captain?
A dominant and controlling member of a distribution channel.
How many considerations do marketers have to address before choosing a distribution channel?
13 considerations.
What percent does Wal-Mart sell their music CDs?
10 percent
What are two companies that are manufacturers?
Coca-Cola and Kellogg's.
What is an example of a local demand? (Consideration: How large is the local market)
Specialty restaurant.
What do manufacturers battle for with other companies?
Shelve space for their brand-name products.
What two types of consumers can the channel be directed at?
Industrial and/or Institutional
How much do people spend per hour at Wal-Mart?
$22 million per hour
Who carries the Gund line of teddy of bears?
Candym Enterprises.
What are some distribution methods? (Only have to say one. Consideration: Can the channel become a competitive advantage?)
Beverage vending machine in a park.
Do-it-yourself greeting card machine in a supermarket.
What does the importer control and dictates for?
Controls the distribution on products and dictates all the sales terms and conditions.
What do you have to know about a target market?
Income level.
How many merchant members does Retail Canada have?
Over 5300 Canadian merchant members.
What chain can an wholesaler be a channel captain of?
Independent Grocers Alliance (IGA).
What is an example of a nonperishable product? (Only need one answer. Consideration: Will the product spoil?)
Flowers
Fruits
Fish
What is difficult for Wholesalers to obtain?
Exclusive distribution contract for an outstandingly popular domestic product.
What are some products that will have a shorter channel?
Seasonal goods and high-fashion goods.
When did Kulin Enterprises of Toronto start importing items?
The year of 1971.
What company is a retailer?
Wal-Mart.
What company is mentioned in the consideration: What is the unit value of the product? (Only one answer)
Zellers or Costco.
What do suppliers have to do to Retailers?
Conform to the retailer's wishes in order to store their product.
Unusual channels of distribution too provide product differentiation.
What is the Independent Grocers Alliance?
An voluntary wholesale chain.
What is another example of Importers?
Kulin Enterprises of Toronto.
What is an example of a product that is difficult to transport? (Only one answer. Consideration: How large or how heavy is the product?)
Industrial equipment
Boats
House frames
Cement blocks