P&P MARKETING
This type of marketing focuses on creating consumer demand through media advertising and promotions.
Pull Marketing
When two or more channel members promote or price the same product differently, creating customer confusion and resentment, this type of conflict occurs.
Uncoordinated Pricing & Selling Effort
This strategy focuses on efficiency, coordination, and logistics.
Supply Chain Strategy
Empacadora San Francisco sends sample boxes to German distributors and offers strong trade margins before any consumer campaign.
Push Marketing
This strategy relies on incentives, price promotions, and salesforce to get products onto shelves.
Push Marketing
When a brand’s market presence becomes either too scarce to satisfy demand or too widespread to maintain exclusivity, this channel imbalance appears.
Over & Under Distribution
This strategy focuses on reaching and engaging customers through relationships and accessibility.
Distribution Channel Strategy
You’re asked whether to sell through one exclusive German importer or several online distributors. You choose many — and soon face inconsistent prices.
Uncoordinated Pricing & Selling EffortOver Distribution
This marketing strategy refers to how easy it is to find and buy the product in stores.
When perceived fairness breaks down across partners — for example, one invests heavily in promotion while another reaps most of the profit — this structural imbalance emerges within the channel.
Division of Work & Pay Imbalances
While supply chain aims to optimize resources, distribution channel strategy aims to maximize this market-related outcome.
customer reach (or market coverage)
Before signing with a German retailer, the company invests in storytelling campaigns about Mexican quality and sustainability to spark demand.Sales in Germany grow slowly, so you open your own online shop. Your local distributor feels excluded and threatens to cancel.
Pull Marketing
The effectiveness of push and pull efforts depends on these two interconnected processes that make marketing more or less efficient.
Interactions and Feedback loops
A global cosmetics brand launches an e-commerce platform that begins selling directly to consumers, upsetting long-standing retail partners who feel bypassed. Which root cause of channel conflict does this scenario best represent, and why?
Adaptation to Change
The key differentiator: supply chain moves products to the market, while distribution channels connect products with this.
The customer
The export team prioritizes logistics, certifications, and temperature control — but fails to analyze how consumers will actually find and buy the brand.
Supply Chain over Distribution Channel focus
The effectiveness of push and pull efforts depends on these two interconnected processes that make marketing more or less efficient.
Information and feedback loops
A global cosmetics brand launches an e-commerce platform that begins selling directly to consumers, upsetting long-standing retail partners who feel bypassed. Which root cause of channel conflict does this scenario best represent, and why?
Adaptation to change
Explain how supply chain efficiency can strengthen a company’s distribution channel performance.
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Sales in Germany grow slowly, so you open your own online shop. Your local distributor feels excluded and threatens to cancel.
Uncoordinating selling efforts.