UNIT I: Channel Intermediaries
Name three types of wholesalers.
What are merchant wholesalers, brokers/agents, and specialty wholesalers?
What is the wheel of retailing?
What is the theory that explains how retail outlets evolve from low-price, low-service formats into high-price, high-service formats?
Name one major decision a retailer must make
What is pricing, target market selection, or promotional strategy?
Name two major logistics functions.
What are transportation, warehousing, inventory management, and order processing?
What is the importance of selecting the right intermediary?
What is to ensure effective product delivery, customer satisfaction, and regulatory compliance in global markets?
What function does a retailer serve in the channel?
What is selling products directly to consumers, providing customer service, and creating product assortments?
State one current trend in wholesaling
What is the rise of online wholesaling platforms and direct-to-retailer models?
What is a product assortment decision?
What is deciding the range and variety of products a business offers to customers?
What is Integrated Logistics Management?
What is a system that coordinates all logistics functions to improve efficiency and reduce costs?
What is international retailing innovation? Give one example.
What is to ensure effective product delivery, customer satisfaction, and regulatory compliance in global markets?
How do intermediaries contribute to the economy?
What is generating employment, improving efficiency in distribution, and contributing to GDP growth?
How does ICT impact retailing operations?
What is enabling online ordering, real-time inventory updates, and improved supply chain communication?
Name one pricing decision wholesalers must make.
What is setting wholesale prices that balance profitability with market competitiveness?
Define third-party logistics providers (3PLP).
What are firms that offer outsourced logistics services such as warehousing, transport, and inventory?
Name one tactical decision used for competitive advantage.
What is adjusting pricing, distribution channels, or promotions to match international market conditions?
Differentiate between agents and retailers.
What is that agents act on behalf of others and do not take title to goods, while retailers sell directly to consumers and take ownership?
What is that trends like automation or omnichannel retailing require management to revise strategy and operations?How do new retail trends impact management decisions?
What is that trends like automation or omnichannel retailing require management to revise strategy and operations?
Why are target market decisions important for wholesalers?
What is they help wholesalers align product offerings with customer needs and competitive dynamics?
How can logistics provide competitive advantage?
What is by reducing costs, increasing speed to market, and improving customer satisfaction?
List one factor to consider when identifying international intermediaries.
What is legal regulations, cultural compatibility, infrastructure, and experience in global markets?
Explain two functions of a wholesaler in distribution.
What is buying in bulk and breaking into smaller lots, storing goods, and providing market information?
Evaluate the impact of a retail trend on company performance.
What is evaluating how the trend affects customer service, operational costs, or market positioning?
How do marketing decisions affect all channel members?
What is because all decisions (price, place, promotion) influence success across the distribution chain?
How is ICT integrated in logistics management?
What is through tools like GPS tracking, warehouse automation, and supply chain software?
What is SWOT analysis and how is it used in global retailing?
What is a strategic tool that identifies a company’s strengths, weaknesses, opportunities, and threats?