Channel Members
Channels
Intensity
Bits and Pieces
Misc.
100
Middlemen
What is an intermediary
100
This occurs when the producer sells goods or services directly to the consumer
What is direct distribution
100
What are the three main types of distribution intensity?
What is exclusive, selective, and intensive
100
The path a product takes from its producer or manufacturer to the final user
What is channel of distribution
100
Name the two main types of distribution channels
What is indirect and direct
200
This channel member owns the goods they sell, but does not actually handle the products
What is a drop shipper
200
This is the least complicated and most popular channel of distribution involving only two parties
What is channel A or manufacturer to consumer
200
The objective of this is to obtain complete market coverage and ultimately sell to as many customers as possible.
What is intensive distribution.
200
Link the producers to the final users of the product
What is the function of intermediaries
200
What did my true love give to me for the 12 days of Christmas?
12 drummers drumming, 11 pipers piping, 10 lords a leaping, 9 ladies dancing, 8 maids of milking, 7 swans of swimming, 6 geese a laying, 5 golden rings, 4 calling birds, 3 french hens, 2 turtle doves, and a partridge in a pear tree.
300
Buys large quantities, stores them, and then resells
What is a wholesaler
300
Provide an example of a channel that an industrial good might take using intermediaries
Several possibilities
300
This type of intensity allows a manufacturer to select channel members that can help maintain an image, are good credit risks, and good inventory planners.
What is selective distribution
300
sell goods ot the final consumer for personal use
What is a retailer
300
One-stop shopping and the potential for substantial cost savings.
What are advantages e-commerce provides in business to business sales?
400
brings buyers and sellers together
What is an agent
400
Involves one or more intermediaries
What is indirect distribution.
400
Prestige image, channel control, and a high profit margin for both the manufacturer and intermediaries
What are the benefits of exclusive distribution
400
To bring buyers and sellers together in order for a sale to take place. They negotiate the sale and are paid a commission.
What is a broker
400
This law prohibits limiting distribution channels that may lessen competition.
What is the Clayton Anti-Trust Act of 1914
500
This is a wholesaler that manages inventory and merchandising for retailers
What is a rack jobber
500
Provide an example of how an agent might be used in a channel
What is manufacturer to agent to wholesaler to retailer to consumer OR manufacturer to agent to retailer to consumer
500
A variation of distribution where the manufacturers own and run their own retail operations
What is integrated distribution
500
online shopping
What is e-marketplace
500
when a company's product fits the need of both industrial and consumer markets
What is why a company might use multiple distribution channels?