Intro to Digital Marketing
These are the 3 media channels of Digital Media.
What are paid media, owned media and earned media?
This is defined as a person's perceptions and responses resulting from the use and/or anticipated use of a product, system, and advice
What is User Experience?
You can use this tool to compare calls to action, headlines, graphic elements and content.
What is A/B testing?
It's easier to measure Return on investment for this type of search.
What is Paid Search?
These are the 3 components of SEO.
What are technical, on-page and off-page optimization?
This is the total number of people exposed to a media.
What is reach?
This principle of UX and UI focuses on the website providing valuable information and resources to the user based on their need.
What is Learnability?
This describes the medium of the website, the designs and how things are displayed.
What is User Interface?
These are the 3 steps to how search engines work.
What are crawling, indexing and ranking?
These queries happen in the last stages of the buyers journey and they are easier to convert.
What are transactional queries?
These are the 3i principles.
What are initiate, integrate and iterate?
When optimizing for user experience, this should be the first thing you look at.
What is User Intent?
This metric can help you to assess if there are any issues with the way your website is optimized.
What is page speed?
A website might not be placed in the index if it lacks these kinds of links.
What are inbound links?
You only need 1 of this keyword classification.
What is a P1 keyword?
The purpose of this marketing function is to set time-bound actions that will lead to achieving a marketing objective.
What is the planning function?
The website development team can work with the marketing team to resolve this common user experience cause of friction.
What is Hard-to-understand content?
This kind of content needs to be present on every page of your website.
What is a Call-to-Action?
These characteristics of a webpage are good signals for search engine optimization.
What are loading quickly and being mobile-friendly?
These are the 2 categories of on-page optimization
What are pre-click and post-click?
This type of marketing strategy leverages multiple consumer touchpoints.
What is a 360 degree marketing strategy?
This is key to maximizing your user experience.
What is proper website navigation?
This is the purpose of website optimization.
What is making it easier for your users to convert?
This is Google's main search algorithm.
What is Hummingbird?
These types of tags are important because they affect whether or not someone is going to click on your listing but it is not a ranking factor.
What are meta description tags?