1
The easy to recognize identifier in a URL
Domain Name
To be protective of your domain name make sure to use a reputable _________
Registrar
Without _____ ______ ______ all your data is available to the public.
Domain Privacy Protection
.com indicates what type of website?
Commercial
_______ ________ is the combination of everything a person or business has and does online.
Online Presence
A ______ is defined as a location connected to the Internet that maintains one or more pages on the World Wide Web.
Website
What is a domain suffix?
the last part of a domain name and is often referred to as a "top-level domain" or TLD.
ex: .com, .net, .org
Messages distributed by electronic means from one computer user to one or more recipients via a network.
A _______ ________ is defined as a plan of action designed to promote and sell a product or service
Marketing Strategy
Websites and applications that enable users to create and share content or to participate in social networking.
Social Media
______ ________ prevents unauthorized transfers of your domain to another registrar or web host by protecting your name servers.
Domain Locking
What is SEO & What does it do?
Search Engine Optimization; Pushes results to the top of the list
What is SEM and what does it do?
Search Engine Marketing, Marketing to users of a search engine
Are websites still the most important component to an online marketing strategy? (Yes or No) Why?
No, other factors such as streaming video and social media are now legitimate contenders.
includes promotional advertisements and messages delivered through email, social media websites, tv commercials, online advertising on search engines, banner ads on mobile or Web sites and affiliates programs.
Digital Advertising
a regularly updated website or web page, typically one run by an individual or small group, that is written in an informal or conversational style
Blog
If you watch a video on YouTube, you are interacting with what component of online marketing?
Streaming Video
Name three examples of social media platforms utilized by business to sell, market, promote, etc.
Instagram, Snapchat, Pinterest, Twitter, Facebook
What is an online marketing strategy?
It is a plan of action to promote or sell a product/service while connected or under computer control
True or False: A company absolutely needs a website to have an online presence
False: a business can have an online presence through reviews of customers without even having a website
Name a platform used to rate a business online
Yelp, TripAdvisor, Google Reviews, etc.
What can a website do for a business?
efficiently give information, sell products, distribute promotions, etc. to the consumers
What does ICANN stand for?
Internet Corporation for Assigned Names and Numbers
What does ICANN do?
They are the ones that process and keep track of domain registration forms, and track who the domains belong to