Random
What is a need?
Something essential to human life
What does the marketing concept exist to do?
Meet the needs of consumers at a profit
If a consumer is not interested in buying something, you would consider them a _______ consumer
Disengaged
What is a want?
Something not essential to life, but adds to the quality of it
What part of a professional email reflects to whom it is being sent?
The Email Address
What is an internet cookie?
A piece of data sent from the webpage to the browser which stores information
What does SEO stand for?
Search Engine Optimization
What is considered a mental placement of a company in the minds of the consumers?
Positioning
What does KPI stand for?
Key Performance Indicator
Creating a logo and slogan plays a part in what marketing process?
Branding
What is a target market?
The general demographic that marketing strategies are aimed at.
Rebranding would most likely occur under which function?
Brand Management
What is considered to be a 5th P of Marketing?
People
What is sports marketing?
A subdivision of marketing which focuses both on the promotion of sports events and teams
What is entertainment marketing?
A branch of marketing that uses facets of the entertainment world to promote or sell a brand or product
Name 2 examples of Non-Verbal communication
Gestures, facial expressions, posture, eye contact (lack of)
What is SEM & how is it used?
Search Engine Marketing. It is used to market while internet users utilize a search engine
One might use ____ to get their webpage pushed to the top of search results
SEO
What form of punctuation needs to be used both after the intial greeting, and the signature of a professional email?
Comma
A ____ engaged consumer is ready to buy
Fully
What is the difference between verbal & non verbal communication?
Verbal is communication through speech and words, whereas non verbal is through gestures and cues
Introduction, Growth, Maturity, Decline
What is channel management?
The process of directing marketing activity
What are the 4 P's of Marketing commonly known as?
The Marketing Mix
If a product is increasing sales & revenue, what stage of the PLC is it in?
Growth