Trick
The examination of data generated by website visitors.
What are Web Analytics?
The digital strategy that puts your business in front of customers at the exact time they are looking for your product or service.
What is Search?
This search strategy is termed "organic".
What is SEO?
A compelling headline, concise copy, and a clear call to action.
What are Elements of an Effective Email?
Maintaining metatags, blog content, and links are all parts of this search strategy.
What is SEO?
One of the generations whose top four social media platforms are Snapchat, TikTok, YouTube, and Insta.
What are Gen Z and/or Millennials (Gen Y)?
The #1 social media site worldwide.
What is Facebook?
A customer's political affiliation is an example of this market segment.
What is Psychographics
An identity that represents a company's How, Why and What
Brand Values
A roster of cash-free activities that usually lead to better SEO scores.
What is Content Marketing?
A type of search ad that shows an image of the product and the associated retailer?
What is a Shopping Ad?
The best place to hide a body.
Where is the Second Page of Google?
Search strategy where you pay to be placed at or near the top of search results.
What is SEM?
This device platform accounts for about half of the web traffic worldwide.
What is Mobile?
The 5th P in the Marketing Mix?
What is "People."
The percent of website visitors who leave a site after viewing just one page.
What is a Bounce Rate?
What is a Welcome Email?
The values used by marketing teams to measure the performance of their campaigns.
What are Metrics?
The summary, collation and/or synthesis of existing research
Secondary Research
(Primary research involves the generation/creation of data)
Using a recipients name in a marketing email.
What is Prsonalization?
An invitation to the target audience designed to provoke an immediate response.
What is a Call to Action?
The search strategy where the amount you pay compared to the other bidders determines much of your position on search result pages
What is SEM? (Search Engine Marketing)
When every additional choice you give increases the time it takes for them to make a decision.
What is Hick's Law?
The title of the OneNote page where Miss K summarizes the work that was accomplished each day
What is "Daily Assignments Review"
An email sent to a customer after they pick out items to buy but choose not to purchase on a website.
What are Abandoned Cart Emails?