Purpose, Audience, and Audience Needs
A school is creating a flyer for a Homecoming football game. Before designing the flyer, the designer decides who the flyer is intended to reach.
What concept is the designer identifying?
Target Audience
A designer is creating a poster for a local business and wants to use a photograph found online. Before adding the photograph to the design, the designer checks whether they have permission to use it.
What concept is the designer checking?
Usage Rights
A designer opens a photograph and sees that the image is made up of tiny colored squares that combine to form the picture.
What are these tiny squares called?
Pixels.
A designer creates a poster with several elements. The elements are lined up along the same edges and appear organized rather than randomly placed.
Which design principle is being used?
Alignment.
A designer is creating a poster for a community event. Before choosing the images and text, the designer identifies the project's purpose, target audience, and audience needs.
Why is it important to consider these things before starting the design?
To make sure the content is relevant to the project's purpose, audience, and audience needs.
A photographer allows a designer to use a photo as long as the designer gives credit to the photographer. The designer must follow the specific conditions attached to the license.
What is the designer required to provide?
Attribution.
A designer needs to make a digital photograph larger. The process changes the number of pixels in the image so that the larger version has enough pixels for its new size.
What process is being used?
Resampling.
A designer wants one important element in a poster to immediately grab the viewer’s attention and stand out from the other elements.
Which design principle should the designer use?
Emphasis.
A school is creating a digital announcement for its students. The designer knows that some students may have difficulty seeing small text, so the designer adjusts the typography to make the information easier to read.
What audience need is the designer considering?
Accessibility.
A client asks a designer to add three new graphics and an extra round of revisions that were not included in the original project agreement. No formal change to the project scope has been approved.
What concept does this situation describe?
Scope Creep.
A designer is working with an image that needs to be changed from one color mode to another for a specific type of output.
What does a color mode determine?
How color is represented in a digital image.
A designer creates a photo composition where the repeated use of similar elements creates a sense of unity throughout the design.
Which design principle is being used?
Repetition.
A designer is creating a graphic that will be viewed on phones, tablets, and computers. Before designing, the designer considers how the final design will be used and what devices the audience will use to view it.
What should the designer consider when determining the design requirements?
How the design will be used and the target devices.
A designer wants to use a photograph of a person in a commercial advertisement. Before using the photograph, the designer needs permission from the person shown in the image.
What type of release may be required?
Model Release.
A designer has a vector graphic that needs to be converted into a raster graphic made of pixels before certain pixel-based edits can be made.
What process converts the vector graphic into a raster graphic?
Rasterizing.
A photographer wants the main subject of a photo to stand out clearly. The photographer places the subject in the front of the image while other elements are positioned farther away.
Which photographic composition concept describes the area closest to the viewer?
Foreground.