Sales Process
Finding potential customers.
What is PROSPECTING?
A percentage discount extended to vendors.
What is Distribution?
What are dependable employees?
What are STRENGTHS?
Which marketing method has the higher success rate?
What is "Mail?"
Which market segment shares a customer's age, gender, ethnicity?
What is "Demographic?"
Developing a presentation tailored to a potential client and their specific needs.
What is PREPARATION?
Charging for the believed worth of a product or service.
What is value-based?
What is a small budget?
What is a WEAKNESS?
Which marketing method is commonly seen on the side of the highway?
What are "Billboards?"
Which market segment shares the customer's views of the world?
What is "Psychographic?"
Contacting a client or potential client.
What is APPROACH?
A price determined by taking the cost of a product and adding a profit margin.
What is COST-PLUS?
What is a plethora of customers?
What is an OPPORTUNITY?
Which marketing method uses specific technical elements to be among the top search results?
What is "SEO?"
Which market segment anticipates a customer's needs?
What is "Behavioral?"
Demonstrating to the customer how a product or service meets their needs.
What is PRESENTATION?
Price similar to competitors with a small variation.
What is COMPETITIVE?
What are repair shop competitors?
What are "Threats?"
Email and Newspapers are digital marketing methods.
True or False?
False
Which market segment shares a customer's location?
What is "Geographical?"
Alleviating concerns presented by the customer.
What is OBJECTION?
A strategy that offers lower prices to new customers during a special pricing period.
What is PENETRATION?
To keep current customers vs. acquiring new customers.
What is cost-effective?
Email and SEO are traditional marketing methods.
True or False?
False.
A Target Group identifies _______________to which a company markets its products and services.
What is "Customer Group?"
Getting a client's decision to purchase or not to move forward.
What is CLOSING?
A focus group group was formed to provide opinions for a target market. What type of data is being collected from the focus group?
What is PRIMARY data?
A business sells the same or similar products or services.
What is "Direct Competition?"
TV, mail and newspapers are ________ marketing methods.
What are "traditional" marketing methods?
_____________ Data contains personal basis.
What is "Secondary?"
Maintaining a relationship with customers to obtain repeat business and potential referrals.
What is FOLLOW-UP?
Using personal bias, an internet article about fashion trends seen in Europe was used to select inventory. What type of data was used in this scenario?
What is SECONDARY data?
A Business sells similar products that could meet the same needs.
What is "Indirect Competition?"
Social Media, Email, and OES are digital marketing methods.
What is "False?"
______________ Data is more accurate and reliable.
What is "Primary?"