Domino's
Japan
DPE
Challenges in Japan
Opportunities
100

The main type of food that Domino's sells

What is pizza?

100

The country that is the focus of this case

What is Japan?

100

The country where DPE is based

What is Australia?

100

Two reasons for negative perceptions of Domino's in Japan

What are:  an unbalanced meal; unhealthy; high cost; long wait times; menus not customized for individual occasions?

100

The climate in far north Japan

What is cold and snowy?

200

The number of markets in which Domino's operates

What is 85?

200

Japan has the world's highest proportion of people who are THIS

What is over 65 years old?

200

The two regions where DPE has Domino's franchises

What are APAC and Europe?

200

A direct competitor of Domino's in Japan

What are Pizza Hut or Pizza-La?

200

The term used to describe adding more stores to an established market

What is fortressing?

300

The two main global competitors to Domino's

What are Pizza Hut and Papa John's?

300

A history of THIS type of employment fosters a reliable and stable workforce

What is lifetime employment?

300

The meaning of Project 3TEN

What is reducing delivery time to 3 minutes for cooking and 10 minutes for delivery?

300

A type of occasion where Japanese people would typically buy pizza

What is celebratory?  (i.e. children's parties, holidays)

300

The two areas of Japan where DPJ is considering growing

What are Hokkaido and Nagoya?

400

The type of advertising that is most important to Domino's

What is television advertising?

400

Most of Japan's population resides in THIS type of environment

What is the coast?

400

An innovation that DPE proposed or introduced

What is using e-bikes for delivery; using similar technology platforms across all units; sharing procurement facilities?

400

The cost (in labor charges) of each additional minute of delivery time

What is $0.50?

400

Factors DPJ should consider when choosing its growth plan

What are population density (for ease of delivery), population size (for market potential), competition, risk of cannibalization, ...?

500

The third business segment of Domino's, after Domestic and International

What is Supply Chain?

500

The number of prefectures that Japan has

What is 47?

500

The 2 countries DPE managers tend to come from

What are Australia and the Netherlands

500

The number of prefectures that a single television ad campaign would be broadcast in

One

500

What DPJ should do next to keep growing

???