Creature Feature
Nielson, Leslie Nielson
Digital, Digital Break Down!
Don't be so Analytical!
Wildin'
100

Time that Magic After Dark airs.

What is 10PM- Midnight?

100

This is what AQH stands for.

What is Average Quarter Hour?

100

Display tactic driven by mobile device GPS.

What is Geo-Fencing?

100

A program that allows us to monitor website traffic in coordination with radio spots.

What is Entercom Analytics?

100

Person that you give your clients' credit card authorization form to.

Who is Chris?

200

The number of hours in the day that iPod Shuffle airs on B97.

What is one?

200

This is what TSL stands for.

What is Time Spent Listening?

200

Digital strategy that can result in phone calls.

What is SEM?

200

This URL is how you and your clients can access their Entercom digital campaign results.

200

Person who notarizes your clients' radio scripts.

Who is Karen?

300

The station that airs Music Notes at Noon.

What is Bayou 95.7?

300

This is the number of times a person is exposed to a spot on air.

What is Frequency?

300

Delivers email messages, display ads and/or social ads to the same audience starting at the same time.

What is Multi-Channel Email?

300

This is the email address to send to a client to grant us access to their Google Analytics.

What is nola.entercom3@gmail.com?

300

This is the form that you complete to have your clients' display ads built.

What is a Creative Brief?

400

The number of times Wet Nose Wednesday runs throughout the day. 

What is 6?

400

The total number of different persons who tuned in to a station during the course of a day part for at least 5 minutes.

What is Cume Persons?

400

Strategy utilized when building a business’ online presence and authority to websites like Google and Bing.

What is SEO?

400

The typical website traffic lift from a radio campaign.

What is 2- 4%?

400

A weekly part of Scoot in the afternoon that listeners can vote whether the original or the cover of a song was better.

What is the Tuesday Text Off?

500

The number of mentions included in a themed weekend on Bayou.

What is 51?

500

The definition of Net Reach.

What is the number of different persons reached in a given schedule?

500

Time required from order approval to spot airing on the stream.

What is 48 hours?

500

Term in Entercom and Google Analytics used to define a person who has never visited a client's website in the past.

What is a New User?

500

A report in Futuri that shows a prospects' online presence. 

What is a Digital Prep Report?