Labels That Mean Nothing
Supplements
Fad Diets
TOXINS (not really)
Misleading Marketing
100

Implies that their chickens have not been contained, but in reality is not regulated at all.

Cage free

100

A product label that is not overseen by the FDA and has no regulation

Supplement Facts

100

A popular diet that limits a major macro-nutrient and can lead to poor performance and fatigue.

Low carb

100

This ingredient was recently banned, but the data shows that only a very small percentage of kids see ADHD effects from consuming...otherwise no data supports that it's a concern.

Red dyes

100

This marketing term implies better health and the use of non-toxic pesticides - but it still uses pesticides and they're actually less studied and less efficacious!

Organic

200

A label that implies the product comes from nature and is minimally processed, but actually has no meaning or regulation

Natural

200

The percentage of supplements that a recent study found had inaccurate amounts listed on the label

89%

200

A popular diet that only includes animal products and can lead to GI problems, elevated unhealthy fat intake, and poor performance.

Carnivore

200

An ingredient touted by influencers as toxic, but in reality it has been shown to be heart-healthy and better for you than its counterparts.

Seed oils

200

This type of company uses heavy influencer marketing and often sells a huge line of products, most of which are unregulated and do nothing. The folks selling often have a "down line".

Multi-level marketing (MLM)

300
A label that implies their product has not been genetically modified, but is poorly regulated and often included on foods where no genetic modification is even possible.

GMO-free

300

The percentage of supplements that a recent study found had an FDA-prohibited ingredient in them.

11%

300

A popular diet that has very low carbohydrate and very high fat intake, that does NOT promote performance and can cause health issues long term.

Keto

300

This ingredient was recently swapped in as a "healthier" way to make french fries by a popular fast food chain - but in reality it is actually worse for heart health than its predecessor.

Beef tallow

300

This trendy food avoids pasteurization and touts being "better for you" - but in reality is actually very dangerous and could contain E Coli and other dangerous pathogens.

Raw milk

400

A label that implies their animals have no constraints and can move about freely, but is not regulated.

Free range

400

A label to look for on supplements that means that product has been third party tested and we can trust the contents.

USP, NSF for Sport or Informed Sport

400

A diet that excludes ALL animal products that can be done effectively (if for a good reason) but should be overseen by a dietitian to make sure that you are meeting nutrition needs.

Vegan

400

These products make a food sweeter, without adding calories from sugar. They often get blamed for causing cancer or other negative side effects, but there is no research to actually support this.

Alternative sweeteners
400

This marketing implies that some food is "dirty", despite this not being true and there being no regulation around this term or dietary approach.

Clean or clean eating

500

A label that implies physicians like and use a product, but is not regulated and often fabricated.

Doctor-approved

500

The only professional that you should take supplement advice or recommendations from

Dietitian or physician

500

A popular diet that touts a diet of ancient ancestors as a way to be healthy and have longevity...which is ironic because our ancient ancestors lived on average to age ~25

Paleo

500

This common ingredient is often demonized and blamed for weight gain, acne, cancer and other negative health outcomes, but in reality it's actually essential for your brain and can help support performance.

Sugar

500

This salt claims to be healthier than regular salt, but in reality is the same nutritionally and actually lacks iodine - a nutrient crucial for health.

Himalayan sea salt