Going Global
The DDD Framework
What to Do Where
Location, Location
Timing is Everything
200

This term describes the disadvantages foreign firms face due to unfamiliarity with local institutions and norms.

What is the liability of being a foreigner?

200

This strategy replicates a home-market advantage across borders.

What is deployment?

200

This approach involves hiring external firms abroad to perform activities.

What is offshore outsourcing?

200

The three types of location characteristics are natural endowments, institutional environments, and these.

What are clusters?

200

This clock focuses on whether a location has matured enough to support expansion.

What is the location clock?

400

This paradox explains why firms successful at home often fail abroad.

What is the paradox of being consistent?

400

P&G’s SK-II rollout is an example of this strategy, which leverages local differences.

What is development?

400

Splitting a value chain across locations can weaken these three types of links.

What are internal, external, and dynamic links?

400

Zara invested heavily in this capability to coordinate across global stores.

What is IT / real-time demand tracking?

400

The “incentives clock” refers to changes in these government offerings.

What are incentives / subsidies / tax breaks?

600

Walmart exited this European country in 2006 after cultural clashes and strong competition.

What is Germany?

600

IKEA’s global expansion is a classic case of this strategy.

What is deployment?

600

Apple reshoring chip design in-house is an example of this practice.

What is insourcing (reshoring)?

600

Intel’s expansion in Vietnam succeeded largely due to this kind of government incentive.

What are tax breaks / utility subsidies?

600

A firm’s readiness for expansion depends on this clock.

What is the firm clock?