PR Planning
This document solicits bids for a PR program or project
What is an RFP or Request for Proposals?
Party affiliation is this level of measurement.
What is "nominal"? (book p. 57)
These "Special Kind" of metrics measure PR performance and success.
What are KPIs?
('Special K'-get it?)
What is Digital Public Relations?
Business impacts like sales and conversions.
What are outcomes?
He developed the "equal appearing interval scale"
Who is Linkert?
Scales employ this level of measurement.
What are "interval" scales?
DOUBLE JEOPARDY!
What is True?!
This provides direct communication channels between organizations and audiences.
What is Social Media in public relations?
The professional maintenance of a favorable public image by a company or organization.
What is Public Relations?
Planning, Implementation, Measurement and _____.
What is Evaluation?
This type of research is controlled, objective and systematic.
What is Quantitative Research?
This is used to evaluate all segments of a PR campaign.
What is Public Relations Research?
This helps advance understanding and analysis of the public relations process and its impact on the business.
What is Qualitative and Quantitative research?
The way a decision is made follows a set agenda and generally follows management approach directed by setting goals.
What is MBO or Management by Objective.
Convene a crisis management team with legal, communications, and leadership is an example of what approach.
What is Crisis Communications?
The FIRST step in establishing a PR research program.
What is define the problem.
This seeks to engage an outside research or public relations firm to conduct basic research leading up to a public relations campaign for a product or service.
The aspect of a PR program senior management is most interested in.
What are Results?
Gathering data from employees on perceptions of management trust happens in this type of communications.
What is internal communications (or employee communications)?
These are necessary for PR Research.
What are Standards (or Guidelines)?
Fill in the last work: Build awareness, Advance knowledge, Sustain relevance, Initiate action and Create _____.
What is Advocacy? B.A.S.I.C. - p.43 of book. Fig. 3.1.
"I have heard of X" is an example of.
'I feel the following about Y' is an example of.
DOUBLE JEOPARDY!!!
What is sentiment?
Can you ethically take some of your data from Company Y to Company Z for competitive advantage?
What is no!