Research
A group of people who come together to talk about experiences.
What is a focus group?
The theory that outlines that people use the media for certain reasons.
What is uses and gratification theory?
Measuring behavior change.
What is level 3 or advanced evaluation?
He is running for governor of TN as a democrat
Who is Karl Dean?
How one should behave.
What is ethics?
Research that seeks to answer "Why" and "How" questions.
What is qualitative research?
The medium in which we communicate in our "Communication Process 101" figure.
This is measuring what we did.
What is production measurement?
He is running on the republican ticket for governor.
Who is Bill Lee?
There's a definite right and wrong. Think Kant.
What is absolutist?
A type of research that assigns numbers to experiences, opinions, and/or values.
What is quantitative research?
This group recognizes a problem affects them, that they can do something about it, and they want to.
What is an active public?
AVE.
What is advertising value equivalency?
His SCOTUS appointment is bringing people to the polls.
Who is Brett Kavanaugh.
The 4 components of a PR ethical "grand slam."
What is finding a balance among: the public interest, the organization's best interest, PR ethical standards, and your own personal values.
Going to the library to find research.
What is secondary research?
A group of people you don't need to plan to communicate with.
What is a nonpublic?
What is an attitude change?
She is running for senate and is a huge Trump fan.
Who is Marsha Blackburn?
Telling the truth whenever you can.
What is transparency?
Research done before or during an implementation of a plan.
What is formative research?
PESO.
What is paid, earned, shared, and owned media?
What we evaluate our plans against.
What are our objectives?
The day we vote.
What is November 6?
The goal is to avoid real, potential or perceived lost of trust when it comes to your clients.
What is conflict of interest?