History & Background
During World War II, a specially formulated soap was developed to clean and assist the wounded in the American military.
What is the cause of the Dove's origin?
Hashtag that was used to spread Dove's contribution to the IMSS by Covid.
What is #La valentÃa es hermosa?
What is Dove Campaign for Real Beauty?
Starkbucks offer.
What is experience?
Dove products are available in more than 80 countries worldwide.
What is a Strength?
Symbol of the brand.
What is a dove?
Established in 2004? (project)
What is Self Steem Found/Project?
Number of editorial articles written about the initiative in the first four months after launch in the UK.
How many is 170?
Product, price, place and promotion.
What is Marketing Mix?
Fake imitations of the brand can affect Dove's image.
What is a Threath?
Number of Dove's sells today.
What is an average of 130 products per second in 137 countries around the world?
Cartoon used in the Dove campaign in collaboration with Cartoon Network.
What is Steven Universe?
The date the campaign was launched
When is January 2005?
The father of marketing.
Who is Philliph Kotler?
Growth in the use of natural products
What is a Threat?
Dove belongs to.
What is Unilever?
67 female photographers exhibit their work trying to to demonstrate that beauty is about more than stereotypes.
What is Beyond Compare, Women Photographers on Beauty?
Insights of Dove's survey.
What is the media should represent different physical parameters: Figure, age or height?
The factor that causes customers to patronize a specific firm and not the competition.
What is Competitive Advantage?
Targets primarily only the female segment & men's range not very popular
What is a weakness?
Dove began to expand with the introduction of other feminine products that would end up making it world famous.
When is 1990?
Campaign that encourages women to wear their hair however they want.
What is "Tu pelo, tu elección"?
Main Objetive of Dove's Real Beauty Campaign.
What is to promote women's self esteem and self-confidence?
What is to inspire and educate women about the defination of beauty?
Existing market and new product.
What is product development?
Keep focusing on the real beauty and self-esteem of the human being.
What is an opportunity?