Severed Lines
50% of this group of people did this in the year 2021?
What is cancelled their Cable/Satellite subscriptions?
The iHeartProduct Tier that is 100% OTT delivered on the CTV in the Home
What is iHeartOTT or iHeartOTT Premium?
We did NOT white-label another OTT provider. The iHeartOTT product, direct publisher relationships and support team are ours.
What is 'in-house' product?
This is our vendor we utilize to track linear TV vs OTT?
Who is 'Madhive'?
This offering represents the following for a $500-$750 cost to you:
Customizable motion and music templates
One :6, :15 or :30 second commercial
Good for OTT, pre-roll or paid social
What is 'Motion Graphics'?
This group of people grew by 35% in the Year 2021?
What is a 'Cord Cutter'?
These are all examples of publishers that are targeted using iHeartOTT (Premium) to maximize engagement with households that are 'Cord Cutters' and 'Cord Nevers'
What is Tubi, Fubo, or Sling?
Not being a TV or software company meant iHeart could listen to what our clients wanted from their OTT provider… and do it!
What is 'Client Built' product?
The most common KPI for OTT advertisers?
What is 'Reach Extension'?
This offering represents the following for a $2,500 cost to you per video:
•Stock or client provided video + motion/graphics
•One :15 or :30 second included in package
•Good for OTT, pre-roll or paid social
What is a 'Custom Video'?
This group of people stayed pretty flat since 2019 through 2021 representing ~15% of TV watchers.
What is a 'Cord Never'?
This is the iHeartOTT Product Tier that utilizes 100% OTT but has extended departs and 70% CTVs in the home.
What is iHeartOTT Flex?
Impressions are like groceries… we all buy them from the same place. But quality “ingredients” and how well you “cook” them is what makes the difference.
What are 'Chef Skills'?
These are the three ways that Madhive monitors and reports on your campaigns.
What is 'reach', 'web' and 'foot-traffic'?
This offering for Automotive costs about $1,000 ($500 per additional) and is pre-approved for this kind of compliancy.
According to comScore’s State of OTT 2021, Cord-Cutters and Cord Nevers are now this percentage of households in the US.
What is 'half'?
This is the iHeartOTT Product Tier that is 50% OTT and 50% Pre-Roll
What is iHeart OTT Blend?
Content Marketplaces layered over audience data targeting makes iHeartOTT unique.
What is 'Content is King'?
This is our partner that will allow us to track web-events for OTT.
What is Artsai?
These are the exceptions to needing the liability waiver signed in advanced of iHM producing a video for your client.
What is 'no exceptions'?
According to eMarketer -- this number represents the total ad-spend in CTV for 2022
What is $24 Billion Dollars?
This is a form of content targeting that help you find the target consumer within the household whilst utilizing iHeartOTT
What are OTT Marketplaces?
Fully transparent client dashboards updated daily, and robust attribution tools are keys to a successful OTT campaign.
What is 'Results Matter'?
This is the CPM range for adding Madhive tracking to your campaigns (depending on using 'Linear TV/OTT reach & web traffic' vs 'Linear TV/OTT reach, web & foot traffic'
What is a $2-3 CPM?
This is the added cost per video to add if the client wishes to use a production outside of iHeartMedia.
What is $1,500 per video?