Media Metrics
This metric measures the cost to reach 1,000 people with an ad
What is CPM?
Ben & Jerry’s was founded in this U.S. state in 1978
What is Vermont?
This exported file shows you how your audience differs from a broader population
What is an Index Report?
This type of data is collected directly from consumers, such as email addresses or purchase history
What is first-party data?
The total number of times an ad is displayed, regardless of clicks or unique viewers
What are Impressions?
In 2000, Ben & Jerry’s was acquired by this multinational company
What is Unilever?
This persistent identifier, unique to Epsilon, ties together offline transactions and online behavior across devices.
What is CORE ID?
This is a small piece of data a server sends to a user's web browser
What is a Cookie?
This shows the total number of people who completed a desired action after clicking or viewing an ad
What are conversions?
The most popular Ben & Jerry’s flavor in the U.S. for several years running
What is Half Baked?
This function is used to see the similarities and differences between audiences
What is the Overlap tool?
This process involves separating customers into groups based on characteristics such as demographics, behavior or purchase history
What is segmentation?
When calculating ROI for an ad, this metric compares revenue generated to ad spend
What is ROAS?
Ben has anosmia, meaning he has a poor sense of this
What is smell?
This exclusive data is comprised of non-modeled, third-party transactional data from over 1.5 million merchants
What is CORE Transact?
When an audience is too small, this type of modelling could be used to scale it
What is Lookalike Modelling?
When measuring effectiveness across multiple channels, this type of analysis is used
What is multi-touch attribution?
This Ben & Jerry’s flavor, created in 1987, was the first to be named after a celebrity
What is Cherry Garcia?
What is GWI?
This data management discipline focuses on the quality, security and availability of an organization's data
What is Data Governance?