The process of getting a group to think of unlimited ways to vary a product or solve a problem.
What is brainstorming?
100
They provide a good match between product and market needs, they are different from other products, and they benefit a large number of people
What are Factors in Successful?New Products?
100
A set of interdependent organizations
that ease the transfer of ownership as products move
from producer to business user or consumer
What are marketing channels?
100
A management system that coordinates activities performed by supply chain members into a
seamless process, from the source to the point of consumption, resulting in enhanced value.
What is Supply Chain Management?
100
Independent, Chain Stores, Franchises
What are Classifications of Retail Ownership?
200
A product that is new to the world, to the market, to the
producer, or some combination of these.
What is a new product?
200
The process by
which the adoption of an
innovation spreads.
What is diffusion?
200
Specialization and division of labor, overcoming discrepancies, and providing contact efficiency
What are Marketing Channel Functions?
200
Intensive, selective, exclusive
What are Levels of Distribution Intensity?
200
Retailing strategy using moderate to low prices on large
quantities of merchandise and lower service
to stimulate high turnover of products.
What is Mass Merchandising?
300
The first filter in the product development process, which
eliminates ideas that are inconsistent with the organization’s new product strategy or are inappropriate for some reason.
What is idea screening?
300
A biological metaphor that
traces the stages of a product’s
acceptance, from its
introduction (birth) to
its decline (death).
What is the product life cycle?
300
Retailer, Merchant, Wholesaler, Brokers and Agents
What are Channel Intermediaries?
300
Arm's length, integrated, and cooperative
What are Types of Channel Relationships?
300
The overall impression conveyed by a
store’s physical layout, décor,
and surroundings.
What is Atmosphere?
400
A test to evaluate a new-product idea, usually before any prototype has been created.
What is a concept test?
400
Birth, growth, maturity, decline
What are the stages of the product life cycle?
400
The efficient and cost-effective
forward and reverse flow as
well as storage of goods, services, and
related information, into, through, and
out of channel member companies.
What is logistics?
400
A method of developing and maintaining an
adequate assortment of materials
or products to meet a manufacturer’s
or a customer’s demand.
What is an Inventory Control System?
400
Two Common Selling?Techniques
What are Trading Up and Suggestion Selling?
500
The limited introduction of a product and a marketing
program to determine the reactions of
potential customers in a market situation.
What is test marketing?
500
Innovators, early adopters, early majority, late majority, laggards.
What are the Categories of Adopters?
500
A distribution
channel in which producers
sell directly to consumers.
What is a Direct Channel?
500
A clash of goals and methods between
distribution channel members.
What is Channel Conflict?
500
All the activities directly related
to the sale of goods and services
to the ultimate consumer for
personal, non-business use.