Introduction.
Rhetorical scholar who carefully analyzes the language of speakers and authors.
Who is a critic
Burke Regarded humans as ____ - using animals
What is symbol?
All that the speaker regards as righteous and good
What are God-terms?
his term, central to Kenneth Burke’s theory, refers to the shared group between a speaker and their audience:
what is identification?
What is the next step after a critic has labeled each part of the pentad
What is discern relative importance the speaker gives to the elements
A technique of analysis of language and thought as basically modes of action rather than as means of conveying information
What is dramatism
According to Kenneth Burke, this human invention is the root of our downfall, as it introduced the concept of the negative.
What is language?
Rhetoric can cause people to speak in “devil-terms”
What is a scapegoat?
Without it, the is no____________:
what is persuasion?
Ratio pertains to the relative_______ of each part of the pentad
What is importance?
The place where things move according to cause-and-effect laws without meaning and purpose?
Where is the realm of motion
Burke’s catch all term for anxiety, shame, and other negative feelings that arise from human symbol using activity
What is guilt
Sums up all that a speaker regards as bad, wrong, or evil
What are Devil-terms?
According to Burke, this word describes a person’s mix of physical characteristics, experiences, beliefs, and attitudes that form their identity.
What is substance?
A long description of agency resonates with ___
What is Pragmatism?
Words as intentional action, giving life to particular motives and goals
What is symbolic action
Burke aruges that this common human desire, often seen as virtuous, can actually cause harm to ourselves and others
What is the drive for perfection
One way to offload guilt is the confession of guilt and request for forgiveness
What is Mortification?
Burke suggested that speakers often create identification with their audience by targeting—something the audience dislikes, distrusts, or fears.
What is a common enemy (or fear)?
An extended discussion of the agent’s purpose reflects ____
A quest for ultimate meaning?
Dramatistic pentad: A tool critics can use to discern the motives of a speaker by labeling five key elements of the drama; act, scene, agent, agency, and purpose
What is the Dramatistic Pentad
This rhetorical device coined by Burke involves pairing two seemingly unrelated or contradictory words to provoke new insight.
What is perspective by incongruity
The second way to offload guilt is naming an external enemy as the source for all ills
What is victimage?
This rhetorical theorist argued that true persuasion occurs not through pure logic or emotion alone, but through aligning oneself symbolically with the audience’s values and worldview.
Who is Kenneth Burke?
____ downplays free will
What is Emphasis on scene?