Drug Testing in Nigeria
What is the FDA?
Food and Drug Administration.
What is S.W.O.T?
Strengths, Weaknesses, Opportunities, and Threats.
S.W.O.T. analysis is a strategic tool used to identify and assess an organization/company's internal (S.W.) and external (O.T.).
What opens only twice a year?
Van Winkle Gates
Who is Kendrick Lamar's "Not Like Us" about?
Drake
What are the advantages for Pfizer of testing in Nigeria?
a. Timing: Can get testing done quickly
b. Money: the case says a 19% reduction in the length of the trial phase could save $100 million. Also, medical staffs are cheaper outside of the U.S.
c. Access to a large population with the disease (not easy to find), and a large population of people not taking other medicines.
d. Less regulatory control
What is the core concept of a business?
Find and validate and unmet need....make profit!!!
Who is the President of Brown?
CPax
In 2023, this rapper made history as the artist with the most number-one singles on the Billboard Hot 100 among rappers, surpassing legends like Jay-Z and Eminem.
Who is Drake?
What are the risks of testing in Nigeria?
a. FDA may not accept results
b. Quality of hospital/environment for testing
i. The hospital in Kano is disorganized and the medical staff does not have the time and training to do a proper test.
ii. Doing the test will distract staff from patients
c. Language barriers/getting real approval from patients/parents
i. It is also difficult to follow up with patients after the test
d. Lack of control over testing means it might not be done properly
e. Speed increases chances of issues
What are the 4P's of Marketing?
Product, price, place, and promotion
What should you never step on?
Pembroke Seal!
This artist is known as the youngest solo act to win all four major Grammy categories: Best New Artist, Album of the Year, Record of the Year, and Song of the Year, which she accomplished at 18.
The Declaration of Helsinki, published in 1964, is a major ethical document developed by this international medical organization.
What is the World Medical Association?
What is EQ vs IQ?
EQ: ability to understand, manage, and navigate emotions...focusing on emotional and interpersonal skills
IQ: emphasizes technical and cognitive skills in the business world
What year was Brown founded?
1764
What is the best-selling album of all time?
Thriller, Micheal Jackson
What do you expect their reaction would be to test the drug at the Kano hospital?
a. Positive: access to a drug that might cure them
b. Negative: Unproven drug. Double blind testing (if they go that way) means some get placebo). Is there a proven option?
What is the "advertising halo"?
Positive feelings about one product in a brand make people feel good about other products from the same brand and or line.
Where did Hazeltine graduate from? (Hint: Ivy)
Beyoncé's Renaissance is the first part of a three-act project. What is the second act called?
Cowboy Carter.