Marketypes
a type of marketing whose goal is to increase a brand's position and positive perception in the market
Brand Marketing
a hypothesis used in inferential statistics that proposes no statistical significant exists in a given set of observations
Null Hypothesis
this is a model that shows the way a potential customer goes from becoming aware of your brand to purchasing a good or service
Marketing Funnel
this is a model that shows the way a potential customer goes from becoming aware of your brand to purchasing a good or service
Web Advertising
a totality of cognitive, affective, sensory, and behavioral consumer responses during all stages of the consumption process including pre-purchase, consumption, and post-purchase stages.
Customer Experience
a type of marketing that ensures customers and internal teams understand the unique value of a product and what sets it apart in the market
Product Marketing
this is the process of making a decision between rejecting or not rejecting a null hypothesis, on the basis of a set of observations
Hypothesis Testing
that describes the degree of consumer recognition of a product or service by its name
Brand Awareness
this as a form of internet marketing that involves the promotion of websites by increasing their visibility in search engine networks through free and paid targeted traffic
SEO/SEM/SEA
a technology for managing all your company's relationships and interactions with customers and potential customers
CRM
a type of marketing whose goal is to increase a brand's position and positive perception in the market
Partner Marketing
the process by which marketers divide customers based on common characteristics - such as demographics or behavors - to market to those groups more effectively.
Customer Segmentation
this occurs when someone changes from a passive site visitor to an active, interested visitor or customer.
Customer Conversion
this describes non-brand owned media content that is not promoted by the brand but that can impact the brand's reputation
Earned Media
the tracking and visualization of customer behavior data, measured in numerical values or counts, in order to uncover insights that help inform better business decisions.
Customer Analytics
a type of B2B marketing in which sales and marketing work together to target accounts and convert them into customers.
Account Based Marketing
a type of statistical analysis used to estimate the impact of various marketing tactics on sales and forecast the furture impact of tactics on sales. Often used to optimize advertising mix.
Marketing Mix Modeling (MMM)
a company's ability to turn customers into repeat buyers and prevent them from switching to a competitor
Customer Retention
an online advertising model in which an advertiser pays a publisher every time an advertisement link is clicked on
PPC (Pay Per Click)
the complete sum of experiences that customers go through when interacting with your company and brand. Instead of looking at just a part of a transaction or experience, the customer journey documents the full experience of being a customer.
Customer Journey
this term refers to online marketing and advertising programs in which advertisers (a.k.a., “retailers” or “merchants”) pay marketing companies (a.k.a, “affiliates” or “publishers”) when a specific action is completed; such as a sale, lead or click
Performance Marketing
a type of probability problem where a fixed set of resources must be allocated between competing choices to maximize expected gain. Each choices properties are only partially known but may become better understood as the game continues.
Multi-Armed Bandit
this is any activity that drives awareness and interest in your product or service with the ultimate goal to create a predictable pipeline that will grow your business.
Demand Generation
this is advertising through online content providers that offer streaming media as standalone products
OTT (Over the Top)
a methodology used to collect written or spoken feedback from customers, whether directly provided through customer surveys and focus groups, or indirectly acquired from monitoring customer word of mouth on channels such as social media, forums, and review sites.
Voice of the Customer