Industry Fundamentals
These two things are the building blocks of social media, and critical in understanding the importance of social media.
What are conversations and relationships
User generated content is more trustworthy than branded content.
What is true?
Data collected by social media professionals is called
What is metrics?
This is a broad statement that captures the overall structure of what you want to focus on for a campaign.
What is a goal?
This sets the standards and guidelines for how brands and employees should conduct themselves on social media.
What is social media policy?
This concept centers on being an industry leader in innovative action.
What is thought leadership?
When using the process of audience segmentation to group people based on certain criteria, we must look at both psychographics and this.
What are demographics?
This is the difference between social listening and social monitoring.
What is the timeframe / length of time.
In a SWOT analysis, this focuses on challenges that are internal
What is a weakness?
This type of online entity exists because people have come together based on similar interests
What are communities?
This entity owns social media.
What is the community?
This two documents are necessary before beginning the design of a project.
What are a creative brief and a style guide?
This category of metrics is the most difficult to measure and includes things like shifts in attitude.
What are advanced (metrics)?
When a social media manager analyzes all the communication efforts for a brand before a campaign is called this.
What is a social media audit?
No one calls themselves an expert in social media because...
What is the field is constantly changing?
Using someone's content without their permission.
What is copyright infringement?
This type of marketing is where all channels are seamlessly integrated.
What is omni-channel?
What is Facebook?
Starbucks seeks to- create a culture of warmth and belonging. This is an example of this.
What is their company vision?
Overall tone in all communication for a brand or individual is called this
What is brand voice?
Bots and automated replies are a critical part of social media.
What is false?
What are influencers and creators?
When determining if a campaign was worth the time, effort, and funding, we look at this.
What is return on investment?
These two things focus on how you will be able to achieve your objectives in a campaign.
What are strategies and tactics?
This industry position exists to advocate for a brand
What is a community manager?