Market Research Magic
Research Design Remix
Quali vs. Quanti
Survey S.O.S.
Scales That Slap
100
Imagine you're opening a boba tea shop. What's the purpose of doing market research before you launch?
To understand what customers want and avoid wasting money on bad decisions.
100
What type of research helps define a problem before testing solutions?
Exploratory.
100
What kind of research uses open-ended questions to explore feelings?
Qualitative.
100
What’s wrong with the question “How amazing was our service?"
It's biased and assumes a positive answer.
100
What scale goes from Strongly Agree to Strongly Disagree?
Likert scale.
200
Is tracking app behavior without asking questions primary or secondary data?
Secondary data.
200
What kind of research uses surveys to describe customer habits?
Descriptive research.
200
What kind of research is based on statistics and measurements?
Quantitative.
200
Why should all rating questions use the same scale?
Different scales confuse people and make results unclear.
200
What kind of scale asks you to rate between two opposite adjectives?
Semantic Differential.
300
What can customer feedback help a business improve?
Products, services, and marketing strategies
300
A company compares two ads to see which gets more clicks. What is this?
A/B testing
300
Watching how students use a library is what kind of research?
Observational (Qualitative).
300
What's the issue with: "How fast and affordable was the app?"
It's double-barreled – two questions in one.
300
What scale uses one adjective and a number from +5 to -5?
Stapel scale
400
Netflix collects viewing data without asking questions then uses this research for their internal AI. What kind of data is that?
Secondary – it's collected automatically as behavioral data.
400
A fast-food chain adjusts prices and tracks sales. What kind of research?
Causal research.
400
Counting which drink students order more often is what type?
Quantitative.
400
What’s a good way to boost survey response rates?
Make surveys short, relevant, and mobile-friendly.
400
You assign 100 points across features. What kind of scale is this?
Constant Sum scale.
500
You want to know how popular certain search terms are over time before launching a campaign. What tool would help?
Google Trends.
500
What’s the difference between A/B testing and general causal research?
A/B testing compares two specific options; causal is broader cause-and-effect.
500
Why might a company use both qualitative and quantitative research together?
To understand both the “why” and the “how many.”
500
What is one ethical risk in survey design?
Leading questions that bias results.
500
You rate satisfaction using smiley faces or sliders. What is that?
Graphic Rating scale.
