Ideas
Pharmaceutical companies want decreased DTCA regulations because...
What is make a bigger profit?
CanWest Media Inc.
Group in favour of lifting DTCA restrictions in Canada
What is pharmaceutical firms
Pharmaceutical Industry argument for relaxed regulations
What is strong advocate for relaxed rules on consumer advertising; argued that DTCA would increase awareness and educate consumers on disease symptoms and treatment options?
This belief motivates Health Canada’s regulation of DTCA, as it assumes consumers lack sufficient knowledge to evaluate drug information themselves.
What is the idea that the public needs protection from misleading or manipulative advertising?
Jurisdiction and Department responsible for DTCA of prescription drugs in Canada
Health Canada
Group in favour of lifting DTCA restrictions in Canada
Media companies
Media's motive for relaxing regulations
What is interested in gaining advertising revenue from pharmaceutical companies?
This belief underlies concerns about help-seeking DTCA, as framing symptoms as illnesses can mislead consumers and lead to overprescription.
What is the idea that advertising can manipulate public perception of health?
Type of organizations responsible for pre-clearing pharmaceutical product advertisements
Advertising Pre-clearance Agencies (APA's)
Organization representing pharmacists, opposing the lowering DTCA restrictions in Canada
Canadian Pharmacist Association
Canadian Medical Association's view supporting regulations
What is supports objective, evidence-based information on prescription drugs for the public; believes that DTCA is a marketing tool sending the message that prescription drugs were a "consumer good" rather than a "health care benefit"?
The idea proposed by CanWest Media Inc. and the pharmaceutical industry, regarding autonomy.
What is consumers have a right to be fully informed of available drugs?
One of two APA's in Canada
Pharmaceutical Advertising Advisory Board
Organization representing medical professionals, opposing the lowering DTCA restrictions in Canada
Canadian Medical Association
Canadian Pharmacists Association (CPHA)'s view on opposing DTCA
What is believes patients to be generally uninformed about medications and thereby had concerns for patient safety
Main concern of consumers, academics and researchers that relief of DTCA restrictions would cause
What is overprescribing?
Advertising Standards Canada
Organization representing those of most concern, in the lowering of DTCA in Canada
Consumers' Association Canada
CanWest's
Push for lightened DTCA regulations, since they're a media corporation who wants to benefit from the profits of USA based ads being shown in Canada.