Basics
Max amount of times a user will see your brand before DV360 directs your brand to a different user
What Are Frequency Caps?
Upfronts involve commitments to spend a certain amount with publishers (including Google/YouTube). DV360 specialists are responsible for setting up, trafficking, and managing campaigns that draw from this committed spend. This includes handling various deal types common in upfronts, such as Programmatic Guaranteed (PG) and Preferred Deals, within the DV360 interface
What is an upfront?
A tag that you install on a conversion page in the advertiser's site. When a customer lands on the conversion page, the tag sends data about the conversion to DV360 and Campaign Manager.
What are floodlights? (aka floodlight tags, tags)
software that allows advertisers to buy digital ad space (display, video, mobile) across multiple publisher sites automatically and in real-time
What is a Demand Side Platform (DSP)?
When an advertiser puts all their eggs in the DV360 basket
What is media consolidation?
Advertisers access this content through various platforms like streaming services. There are two primary solutions:
YouTube Select + Network Bundle
Network Packages like Sports, News, Entertainment
What is third-party connected TV (3P CTV)?
These can be agencies, trading desks, or large individual customers.
What/who is a partner?
The Trade Desk is the world's largest independent demand-side platform (DSP), providing a cloud-based, self-service platform for advertisers to purchase digital ad space
Who is The Trade Desk (TTD)?
A deal between a publisher and advertiser where the publisher promises to give N impressions at a fixed cost, but which is transacted programmatically
What is a programmatic guaranteed deal?
These enable advertisers to precisely target desired user segments across diverse inventory sources like the open web, YouTube, and CTV, which minimizes wasted ad spend and allows for unified frequency management and messages
What are audiences?
Multiple of these usually generally exist underneath a single partner.
What/who is an advertiser?
Retail media networks are a type of advertising that allows retailers to sell ad space on their digital channels and off-site, driving traffic back to the retailer website, to third-party brands.
In fact, Amazon is deemed to be the largest player in this space in most research and analysis.
What is a Retail Media Network?
The experience users have when they are overexposed to a brand, leading to annoyance & resentment of that brand & its accompanying advertisements.
What is creative fatigue?